Global ad tech firm Brand Metrics, which helps digital publishers prove the value of their online advertising, today (April 30th, 2024) announces that Kristen Friesen has been promoted to VP of revenue for North America. Kristen Friesen, VP Revenue, N. America, [...]

MGID, the award-winning, global native advertising platform, confirms that Meta’s Guillaume Cribier is joining its US team as head of global publisher success. At MGID, Cribier will lead and support the global publisher success team in developing and strengthening relationships [...]

Opti Digital, a leading advertising technology platform specialising in revenue optimisation for media publishers, is set to make a return from May 1st to May 31st with its highly anticipated sports and environmentally conscious initiative, the Opti Digital Green Challenge. In [...]

Permutive, the audience platform that helps premium publishers grow data-driven revenues, today (April 24th, 2024) partnered with Prohaska Consulting, the leading global digital consultancy, to offer unparalleled digital business transformation and technology solutions.  This collaboration will offer access to an acclaimed [...]

Multilocal, the programmatic specialist, has announced a global integration with AI-powered curation platform Onetag. Multilocal will add Onetag DealCurate into its offering, enabling its clients to access Onetag’s supply of premium publisher inventory globally. Onetag’s smart curation programmatic platform uses impression-level [...]

Connatix, the leading video technology company for premium publishers and advertisers, today (April 16th, 2024) commemorated its 10th year of delivering groundbreaking video solutions by announcing the promotion of Dor Leitman to chief technology officer (CTO), ensuring continuous elevation of [...]

Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]

The French pubtech company Opti Digital has just unveiled its 2023 results, marking an impressive success with a notable 33% increase in gross margin. Looking ahead to 2024, the company aims for an ambitious 60% growth.  Opti Digital initially focused on [...]

Global technology company Brand Metrics, which works with publishers and broadcasters to demonstrate the effectiveness of digital advertising, is excited to announce a pioneering partnership with Paramount ANZ, bringing brand lift measurement technology at scale, to meet the needs of [...]

In an era where digital privacy concerns are reshaping the advertising landscape, highfivve, a spin-off of gutefrage.net GmbH, one of the largest German publishers, has unveiled compelling evidence of the impact of cookieless advertising on revenue. Through an extensive A/B [...]