The TASC (The Ad Server Club) in France has produced a visual overview of the evolving ecosystem in the French market. You might notice some familiar names in there. But there are some homegrown companies dominating too. [...]

With the launch of GMM and the growth of the DSP market it was inevitable that the big DR ad nets would eventually take some rear guard action. Depending exclusively on the good will of agencies is now a [...]

The Arrival Of The DSP En Masse From The US Invite might be dominating the automated market in Europe at the minute. But that is not too say that the race is run. There are now a number of [...]

There is a massive debate going on in the European display space at the minute around data. Data is indeed the new black. But it's a very complex and confusing area. Publishers are agonising about how to [...]

With the upcoming Data Economy conference only a matter of weeks away (March 03), it's only fitting that the first post of the year on ExchangeWire focuses on data. 2011 will be the year when the European buy-side and [...]

I want to thank all the contributors to the end-of-year review series – and indeed all guest posters throughout 2010. The end-of-year series provided a comprehensive overview of this year’s developments in the European exchange space. In [...]

Back in the day, when supermarkets were trying to figure how to make more margin, they introduced their own brand goods to compete with established brands. One Irish supermarket chain brought out its own line of "Yellow Pack" FMCGs, [...]

OpenRTB has arrived. The announcement was supposed to happen today. But an itchy fingered Ed Lee at AdAge couldn’t contain his excitement and published a confusing post (which has been subsequently amended) over the weekend suggesting that the [...]

From a Publisher point of view when it comes to the exchange space, 2010 feels a bit like the failed World Cup bid: lots of hype and excitement but a failure to deliver in the end. A tad harsh I [...]

A little while back ExchangeWire tweeted ‘will the growing demand for real-time inventory result in more publishers opening up greater inventory through RTB?’ Much as I tried I just couldn’t get a decent answer in 140 characters. The short answer [...]