Pubstack is proud to announce the launch of Monetisation Manager, a new unified product family that brings clarity, flexibility, and strategic control to publishers looking to maximise the performance of their ad stack. Monetisation Manager allows publishers to connect, control, monitor, [...]

In our latest MadTech Sketch, Ciaran O'Kane draws out the pipes for data distribution... The recent acquisition of Lotame by Publicis raised a few eyebrows in ad tech circles. I'm not sure why, as it was a perfectly logical piece of M&A. [...]

MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

Pubstack, the most advanced monetisation management solution for publishers, is proud to announce its new partnership with First Avenue, a leading Italian media and technology company. Through this collaboration, First Avenue will leverage Pubstack's cutting-edge technology to further optimise its [...]

Opti Digital, a rising leader in the ad tech industry since its founding in 2018, is proud to announce a significant milestone: Its Ad Manager Hub, previously an in-house management tool, is now available globally as a powerful SaaS platform [...]

Adnami, a leader in high impact digital advertising, is proud to announce the expansion of its curation services to deliver even greater value to advertisers, agencies, and publishers in programmatic advertising. The updates focus on simplifying ad buying, improving targeting, [...]

Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]

iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]