Today's digest looks at a new emissions measurement tool introduced by Channel 4, Bluesky enhancing referral tracking for publishers, and Perplexity AI's ambitions to raise funds. Channel 4 launches new emissions measurement tool An advertising emissions measurement tool has been introduced [...]

Millions of Brits are turning to personal finance guru Martin Lewis amid fears around welfare spending overhaul, readership data from Taboola’s network of publishers indicates. On Tuesday, Work and Pensions secretary Liz Kendall announced her intention to significantly reduce welfare expenditure [...]

iion, today (March 19th, 2025) announced the revamp of fusiion, its comprehensive Gaming Marketplace that transforms how publishers monetise their gaming environments while delivering new opportunities for advertisers.  Built with publishers at its core, fusiion connects premium brands with gaming publishers [...]

Today's digest looks at Disney+'s decision to join Barb, Alden newspapers in their stance against OpenAI, and Google's proposals to the US Government. Additionally, it highlights Roku's latest initiative to introduce video ads on its platform. Disney+ joins Barb Advanced Campaign [...]

Today, we look at The Guardian’s new consent or pay model, community notes commencing tomorrow on Meta’s platforms, and a new launch from Amazon Prime.  The Guardian Introduces Consent or Pay Model The Guardian is the latest UK news publisher to introduce [...]

Today’s digest looks at a new lawsuit against Meta brought forward by French publishers, the Competition Markets Authority’s latest conclusions regarding the UK’s mobile browser and cloud gaming markets, as well as YouTube experimenting with a feature which automatically sends [...]

As ad tech continues to evolve, advertisers, publishers, and technology providers are navigating new challenges and opportunities in 2025. But beyond the noise of industry buzzwords and shifting regulations, what’s actually working? To answer this, we spoke with women leaders driving [...]

We recap this week’s biggest news across the media, marketing, and ad tech industries. Plus, more news in today's MadTech Daily covering another huge industry acquisition, as well as earnings figures from ITV and Havas. Acquisitions in ad tech went full [...]

In its annual year-end Rewind Report, which tallies video usage by client publishers and broadcasters, video solutions provider VideoElephant, which has one of the largest libraries of premium, rights cleared video in the world, has seen a striking 42% increase [...]

Today’s digest covers the latest acquisitions in the ad tech industry, new data exposing the severity of publishers’ struggle against AI search engines, and the countdown for this year’s All In Census.  Interpublic Group Sells R/GA to Truelink Capital; Viant Technology [...]