Primis, a leading video discovery platform for global publishers, today (October 10th, 2024) announced a new and expanded partnership with VideoElephant, an industry leading content library featuring millions of premium rights cleared videos.  The collaboration marks a significant milestone in shaping [...]

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, has partnered with GeoEdge, the global innovator of ad quality and user protection solutions. This collaboration marks an advancement in ad security for EX.CO’s publisher [...]

Taboola, a global leader in powering recommendations for the open web, today (October 7th, 2024) announced a partnership with Jounce Media, an industry leader in programmatic supply chain management, to verify that the Taboola Select publisher network is free from [...]

Taboola, powers recommendations for the open web, helping people discover things they may like. The Department for Work and Pensions (DWP) was the most read-about topic across Taboola’s network of UK publishers last month, attracting 18 million page views. A surge [...]

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the Website Publisher Trust Indexes, a global approach to quality measurement and monthly rankings of the world’s websites, designed to bring unprecedented transparency to the open programmatic [...]

Today’s news: Google Ad Stack Trial Wraps Up; Reuters and CNN Launch Paywalls; Europe Demands YouTube, Snapchat and TikTok to Expose Algorithm Secrets  Google’s ad stack trial has wrapped up, just three weeks after it began at the US District Court [...]

Today’s news: Bing Introduces AI-Powered Overviews; Microsoft to Pay Publishers for Content used by Copilot Daily; Oasis Ditch Dynamic Pricing   Following in the footsteps of Google, Microsoft Bing has launched Bing Generative Search, its equivalent of Google’s AI Overviews. Following a [...]

Today’s news: Google Wins Appeal Against EU Antitrust Fine; Very Media Group Launches; Tortoise Media in Talks to Buy The Observer  Google has won its appeal against an antitrust fine from the EU, officially being able to reject the €1.5bn (£1.26bn) [...]

First-id is a solution for creating deterministic, anonymous, first-party identifiers that enables brands — both media and advertisers — to identify and reconcile all their consented internet users, on all partner sites, regardless of the browser or device used. In [...]

Global advertising platform MGID announces the launch of MGID+, an all-in-one solution for premium publishers looking for solutions beyond monetisation at a time of rapid change on the open web. MGID+ presents monetisation, audience acquisition, and audience engagement tools in [...]