ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire. In this week’s edition: the majority of ANA marketers have made programmatic buys; Eastern European tablet market grows by double-digit numbers; and US marketers invest in programmatic.
79% of ANA Marketers Bought Programmatically in 2015
Despite ongoing concerns about ad fraud, marketers are still embracing programmatic advertising. According to research conducted by Forrester Research, [...]
Xaxis has announced the formal opening of its Russian office, and the appointment of Nikolay Bulanov as Xaxis, managing director, Russia, as it aims to tap into the nascent, but rapidly expanding real-time bidding (RTB) market, valued at $37.7m last year, according to local sources. Xaxis, the GroupM trading desk, has today (25 June) announced the launch of operations its Russian office headed-up by Bulanov, who joins from Moscow-based media buying firm Media Set where he served as director of business [...]
Nick Davidov, The Pult Group, managing director, discusses the future of ad tech in Russia and what the West can learn from its development, as well as the unique market dynamics there which make it such a difficult market to crack for those firms based in the US and Western Europe.
The Russian ad tech sector has been particularly successful in creating products for SMEs. This is due to the lower proportion of large companies in Russia compared to the [...]
1. Yahoo Parts Ways with COO De Castro Ahead Of Ad Exchange Roll-Out Earlier this week it emerged that Yahoo has axed its former Chief Operating Officer Henrique De Castro (pictured), who headed up its display ad business, with speculation indicating that his exit is largely the result of his failure to significantly raise the company’s advertising revenues.
In a note obtained by press outlets, which has been [...]
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According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion in 2012). The Russian market has grown at an impressive annual rate of 34%. The development of programmatic buying has been a significant driver of this growth. Last year, the main players in the RTB market were identified, which included almost all of the major internet companies. European and American companies are [...]
Kazim Tahir-Kheli, MD Russia for QUISMA, Discusses Double-Digit Expansion & How the Region Differs From Other Markets
The Russian digital advertising market continues its yearly double-digit expansion, even as the underlying increase in internet population has gradually decelerated, hovering now around 70% audience penetration.
What’s fuelling this is continued expansion—to the tune of over 30% per year—of search marketing, which is now twice the size of the display market in Russia. Increasing regional enterprise and small-business search spend play a key role here, [...]
Tinkoff Digital, the newly-launched digital ad solution provider, is announcing that it is a rolling out a DSP for the Russian market. DataMind will be Tinkoff Digital’s first product launch in the market.
The new solution is aimed squarely at Russsia’s fast growing e-commerce market, but the company is stressing that the platform can also be used by agencies. Given that the big holding groups are still figuring out their strategy for Russia, it seems likely that much of [...]
Venture Capitalists and “tech” trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both parties, you’d be forgiven for disbelieving the hyperbole. However, the numbers and demographics definitely do support the premise that Russia will come to dominate the European internet market.
So how will this big growth affect the data-driven ad market in Russia, [...]
ExchangeWire have been watching the emerging Russian market with interest. Looking to gain some insight into how things are developing, we caught up with Nikolay Danilov, Head of Display Ad Services at Yandex, to shed some light on what we can expect and look forward to in the burgeoning region.
Can you give some overview on the Yandex RTB strategy? How evolved is the Russian RTB market?
Russia’s RTB market is in a very early stage compared to how [...]