SWYM.AI, a next-generation AI platform transforming how agencies connect data, supply, and outcomes announced a 57% CPA reduction for a major health and wellness brand in partnership with OpenX, one of the world’s leading omnichannel supply-side platforms, and Butler/Till, the [...]

OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (28th January, 2026) announced the promotion of three leaders across strategy, marketplace quality, and product. These appointments reflect the company’s continued investment in building the most intelligent supply-side [...]

Assertive Yield, a global leader in empowering publishers, SSPs, and Ad Networks to maximise their revenue potential, today (26th January, 2026) announced the appointment of Richard Ottoy as senior vice president of sales for EMEA.  In his new role, Richard will [...]

We spoke to Matthew Beck of Nano Interactive, about DSP- vs SSP-centric activation, and how agentic AI could reshape programmatic pipes...

TeqBlaze, an independent ad tech vendor, announces the release of TeqMate AI, the intelligent assistant that streamlines AdOps workflows. By automating routine tasks, TeqMate AI turns hours of manual troubleshooting into instant insights and actionable recommendations. AdOps teams face constant pressure: [...]

Adtelligent, a global advertising technology company, has enhanced its supply-side platform (SSP) with advanced server-side VAST (S2S) capabilities, enabling partners like BidFuse to significantly scale video ad monetisation across CTV, VOD, linear, and addressable TV. The new S2S features are designed [...]

Index Exchange Inc., one of the world’s largest independent supply-side platforms (SSPs), and Chalice AI, have announced a strategic partnership with dentsu’s Media Practice. The two companies will form a core part of dentsu’s NextGen initiative, a company-wide transformation designed [...]

Supply-side platforms (SSPs) have become a backbone of the ad tech ecosystem, enabling seamless connections between advertisers, publishers, and ad exchanges. SSPs have seen rapid growth in recent years, driven by the overall expansion of the programmatic advertising ecosystem.  Amid intense [...]

In this MadTech Sketch, Ciaran O'Kane outlines fundamental changes across the ad tech stack, amounting to the unbundling of core elements across the supply chain. The dog days of Summer are over. European ad tech emerges from its slumber, readying itself [...]

El Nacional, a leading digital news outlet in Catalonia, successfully increased its RPM by up to 11% with Pubstack’s server-side integration, delivered through One, Pubstack’s full-stack monetisation manager. The integration, activated in under two minutes, enabled the media outlet to [...]