The stack is the next big thing. Everyone wants to be a stack. Problem is, do we really know what a stack is and are there enough buyers to support the multiple stack solutions looking to dominate the market? What is [...]

Dustin Deunert is the Real Time Bidding Manager at the uniquedigital agency in Hamburg. Here Deunert discusses the data-driven advertising eco-system in Germany, the realities of the market, the agency approach and the uniquedigital strategy around automated buying. What were your [...]

Infectious Media today released its Insight Report looking into the Spring 2012 online advertising trends. It details how advertising prices through the RTB ad-exchanges are shifting across Europe, in addition to other trends impacting online advertisers. The report offers opinions [...]

Rocket Fuel Secures $50 Million in Funding to Fuel Global Growth Rocket Fuel, a leading provider of artificial intelligence advertising solutions for digital marketers, announced it has secured $50 million in new financing. The round was led by long-term Rocket Fuel [...]

In an interview with ExchangeWire and Adzine, AppNexus CEO, Brian O'Kelley, discusses the evolution of digital advertising in Germany, and the growth of RTB, as well as data-driven media buying, in Europe's biggest online ad market. Brian O'Kelley, AppNexus CEO, will [...]

PubMatic collaborates with comScore to offer valuable “Viewability” metrics to premium publishers PubMatic, a digital media platform for publishers, announced last week that it will integrate comScore’s Validated Campaign Essentials (vCE) tool into PubLink, PubMatic’s enterprise app marketplace. PubLink is a set [...]

The sales house used to be the predominant way of creators of content connecting with buyers of media space. The sales house was the ultimate middleman, effectively a broker between two parties. It inspired a new generation of middlemen, namely, [...]

AdMaxim Mobile Marketing Launches in UK & EMEA Last week sees the UK and EMEA launch of AdMaxim, the first of a new generation of mobile advertising technologies capable of integrating a variety of mobile formats and creative options, within a [...]

Rubicon Project announced today that it is expanding its international operations with a strategic partnership with Netric Sales in the Nordic region. Here Oliver Whitten, VP & Commercial Director, EMEA, Rubicon Project, discusses the new partnership with Netric Sales. For those [...]

Admeta's Ola Tiverman discusses the state of automated media buying in the Nordics and its offering in the local market. What inroads are Admeta making into the SSP space in the Nordics? We offer a white-labelled private ad exchange, as an alternative [...]