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  • Life in the FAST Lane: Can SVOD Compete?

    Free, ad-supported TV (FAST) is experiencing something of a resurgence: be it down to households cutting back against rising living costs or growing audience frustration at the number of streaming services, ad-supported linear television channels have been quietly growing in [...]

  • MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising

    As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]

  • What the Streaming Wars Mean for Advertisers

    The popularity of streaming services, coupled with CTV’s capabilities to collect detailed data on their users, make them an exciting landscape for advertisers to reach a vast audience with well-targeted and highly relevant ads. By 2020, the global number of [...]

  • Sports Streaming Part 2: Future All-Stars?

    As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part two, we rundown which of the tech giants are [...]

  • Sports Streaming Part One: The Major Leagues

    As the competition for sports streaming rights heats up, ExchangeWire’s Mat Broughton takes a look at what moves the major players are making, and which companies are still warming up. In part one, we take a look at the biggest spenders, [...]

  • Magnite Study- Streaming TV’s New Era: Streaming is Watched More Than Any Other Form of TV in the UK

    Magnite today (March 21st, 2023) unveiled its latest research study, “Streaming TV’s New Era: How Ads Are Powering Streaming’s Future in the EU5.” The research finds that streaming TV, which comprises television content streamed via the internet on any device, [...]

  • Apple to Take Ads to Apple TV+?; European Commission Staff Banned from Using TikTok

    In today's ExchangeWire news digest: Apple may be working on an ad-supported tier for its Apple TV+ service; the European Commission bans TikTok use amongst staff over privacy concerns; and Amazon expands its ultra-fast delivery service. Ads may be coming to [...]

  • The Stack: ChatGPT Success Sees AI Investments Soar; Digital Video to Overtake TV in US

    This week: AI investments skyrocket thanks to ChatGPT, Epic Games accuses Google of anticompetitive behaviour… Generative AI continued to dominate the tech industry early this week. Investments in AI firms skyrocketed, prompting concerns that a “speculative bubble” may be brewing. Meanwhile, Google [...]

  • Magnite Announces Next Generation CTV and OTT Monetisation Platform: Magnite Streaming

    Magnite, the world’s largest independent omnichannel sell-side advertising platform, announced Magnite Streaming, a singular supply side platform that merges leading technology from the Magnite CTV and SpotX platforms. Magnite Streaming empowers media owners to maximise the value of their assets [...]

  • CMA Advances Towards Blocking Microsoft-Activision Deal; Disney to Cull 7,000 Jobs

    In today's ExchangeWire news digest: a provisional ruling from the CMA threatens Microsoft's purchase of Activision; Disney announces a major overhaul, cutting jobs and spend; and The New York Times reveals it performed above expectations for Q4 2022. UK watchdog provisionally [...]