Advertising is nothing without an attentive audience. However, with consumers exposed to thousands of ads daily, securing this attention is becoming increasingly difficult. To address this challenge, today (May 18th, 2023) IAB Europe, the European-level association for the digital marketing [...]

Global integrated advertising platform, Adform, today (May 17th, 2023) announces its strategic partnership with Ad Net Zero, advertising’s response to the climate emergency, to further solidify the business's dedication to building a more sustainable future for advertising in the UK.  Adform [...]

Zefr, the global leader in brand suitability targeting and measurement for walled gardens, joins Ad Net Zero, a cross-industry initiative aimed at reducing emissions from advertising operations and driving sustainable behaviour change in the industry. As part of Ad Net [...]

IMPACT+, the solution to reducing the Greenhouse Gas (GHG) emissions of digital advertising, today (May 2nd, 2023) announces its partnership with Azerion UK, to drive vital efforts to limit the impact of digital ad campaigns on the environment. IMPACT+ is delivering [...]

Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically [...]

Sustainability has become one of the biggest concerns for consumers and businesses alike in recent years. The advertising industry is no exception, with firms from across the sphere urging for greater action to be taken to tackle the negative impact [...]

Croud, the global, full-service digital marketing agency, today (April 24th, 2023) announces a new partnership with Cedara.  Cedara is the carbon intelligence platform that provides climate management solutions for businesses tackling their carbon output, is a member of the Ad Net [...]

Seedtag, the leading global contextual advertising company, is marking Earth Day by announcing a comprehensive climate action plan as part of its overall environmental, social, and governance (ESG) strategy.  The company has made significant investments in all its operations to assess, [...]

As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner MiQ today (April 18th, 2022) announces a new partnership with groundbreaking streaming tech provider, SeenThis. Together, the pair are modernising creative [...]

Tanya Priyank is assigned as VP of international growth & better media, taking on new responsibilities and adding to her previous role as director of international growth & better media. Tanya will be growing ShowHeroes Group’s presence on a global [...]