ExchangeWire’s Industry Review returns in May 2023. One of our key themes is sustainability, an issue that the industry can't, and shouldn't, ignore. As all industries are encouraged to look at their own impact on the environment, advertising is looking more [...]

Playground xyz, the leading attention measurement and optimisation company, released a study today (March 2nd, 2023) leveraging Scope3 data that found carbon emissions from digital ad campaigns can be reduced by 63% when campaigns are optimised for attention time. The study [...]

Cedara, the carbon intelligence platform, announced its executive team's expansion and appointed Eric Shih as chief operating officer. Shih will lead the company’s global expansion and manage their growing commercial and operations teams. Eric Shih, COO, Cedara With over 20 years of [...]

GumGum, a contextual-first, global digital advertising platform, today (February 7th, 2023) announces a new partnership with Cedara, the carbon intelligence platform.  Utilising Cedara’s Enterprise software solution, GumGum will now have access to carbon measurement, reduction and reporting tools, a carbon offset [...]

Cedara, the carbon intelligence platform, announced a partnership with Ad Net Zero to join both its US and UK chapters. Cedara’s corporate mission is firmly aligned with Ad Net Zero’s collective goal of reducing the carbon footprint from the development, [...]

IAB Europe, the leading European-level industry association for the digital and marketing ecosystem today announced the results of its new ‘State of Readiness - Sustainability in Digital Advertising’ Report. The survey received 256 respondents from across 29 European markets and [...]

Cedara, the carbon intelligence platform, today (January 31st, 2023), announces the release of Investment Hub, designed for brands and media agencies to allow management of carbon emissions across investments to their vendors, including ad platforms, publishers, and the broader supply [...]

Cedara, the carbon intelligence platform, announces today (January 20th, 2023) the release of Cedara Factors, which will play a critical role in helping media companies build emissions factors tailored to their industry and not supported by the major global emission [...]

In association with Broadsign The advertising industry is ramping up for an evolutionary 2023 that is sure to bring many surprises. We recently sat down with Broadsign VP, global head of media sales, John Dolan, to chat about his observations from [...]

Cedara, the first end-to-end carbon intelligence platform for the media industry, has raised USD$2.7m (£2.2m) in a seed funding round led by prominent angel investors from the enterprise marketing software industry with additional support from executives in private equity, publishing, [...]