As current advertising technologies such as cookies and unique device identifiers (UDIDs) lose their effectiveness and are being scrutinised for their consumer privacy compliance, digital marketers are looking for alternatives. Here James Lamberti, General Manager and Vice President at AdTruth, [...]

AudienceScience announced last week that it is closing its ad network business - as it looks to focus on becoming the SaaS solution of choice for large, brand-focused advertisers. This is a pretty significant move by AudienceScience, given that it could [...]

Venture Capitalists and "tech" trade press types have been salivating over the potential of the Russian internet market for some time now with an avalanche of posts offering some unique perspective. Given the hot air that perpetually emanates from both [...]

ATS Paris is just weeks away, and we again look forward to assembling the ad trading community in Paris for our second big event in Paris. A lot has happened over the past twelve month in the French market. We [...]

Stuart Colman is founder of Colman Media Consultancy and former Managing Director Europe, VP International of AudienceScience. He has a decade of experience in digital media, developing and managing award-winning sales teams and driving international business growth. I’ve been fortunate enough [...]

Criteo has announced that it is entering into an advertising partnership with Yahoo Japan. In a deal that reflects other international agreements, Criteo Japan appears to be buying ad space from Yahoo Japan. A piece in the Nikkei today states [...]

Hot on the heels of our Japanese launch, ExchangeWire is announcing today that it is rolling out a dedicated, localised site for the Brazilian market, www.exchangewire.com.br. Brazil has one of the fastest growing digital advertising markets globally. The market is undergoing [...]

Sandy Hubert is Head of Cadreon UK. Here she discusses with ExchangeWire Cadreon's Mediabrands Audience Platform, their plans for global expansion and the benefits vs pitfalls of programmatic buying. What actually is the Mediabrands Audience Platform? Is it one platform (ala [...]

Olivier Legrand is Senior Director, Marketing Solutions, APAC, at LinkedIn. Here he discusses Linkedin's B2B marketing and audience targeting proposition in the Australian market, data-driven media buying and Linkedin's strategy across the rest of the APAC market. What ad opportunities currently [...]

Rupert Staines is Managing Director Europe at RadiumOne Inc. Here he discusses the emergence of the Dynamic Audience Platform, and why turning awareness into purchase intent could now be a reality for marketers. According to a recent study from Magna Global, [...]