FreeWheel, a Comcast company and the leading global technology platform for the streaming advertising ecosystem, has released its latest Video Marketplace Report (VMR), which highlights the changing dynamics of how enterprise-class content owners and distributors are monetising premium digital video [...]

New analysis from Inventory Intelligence platform Picnic reveals that nearly 1 in 3 open-web video players change size after initial load, raising questions about how video impressions are classified and valued. When examining video-player behaviour across the open web, Picnic found [...]

Venatus Media, in partnership with Lumen Research, have announced new analysis of digital media results across video ad campaigns, showing the company delivers up to five times higher attention by activating audiences it finds "In the Zone". The findings reveal the value [...]

Charlotte McEleny talks to Foxtel's Executive Director of Advanced Advertising about the power of programmatic for live sports, and the fine line between ad innovation and audience experience...

Inventory Intelligence platform Picnic has announced the launch of Quality Video, a new solution designed to help advertisers understand and curate open-web video inventory based on how video ads truly behave on the page. Open-web video buying still relies on broad [...]

AdPlayer.Pro, el proveedor internacional de tecnologías de publicidad en vídeo digital, ha introducido nuevas funciones en su reproductor de publicidad en vídeo. Según el anuncio oficial de la compañía, las funciones lanzadas se centran principalmente en ampliar las opciones de configuración [...]

AdPlayer.Pro, an international provider of digital video advertising technologies, has introduced new functional capabilities in its ad-enabled video player solution. According to the company’s official announcement, the released features primarily focus on expanding existing configuration options for the player performance cycle [...]

In today’s Digest we cover video-on-demand services facing new Ofcom regulation in the UK, Canva buying animation and marketing startups, and OOH hitting record revenue in 2025.

AdPlayer.Pro, el proveedor internacional de tecnologías para publicidad en vídeo digital, ha publicado sus resultados del cuarto trimestre de 2025, destacando la incorporación de nuevas funciones y variaciones de formatos en sus productos principales. Según el anuncio, entre octubre y diciembre [...]

AdPlayer.Pro, an international provider of digital video ad technologies, has released the company’s Q4 2025 results, highlighting the release of new features and format variations across its core products.  According to the announcement, between October and December 2025, the AdPlayer.Pro team [...]