AdPlayer.Pro, a global provider of outstream video advertising solutions has released a series of upgrades to the company’s flagship video ad player technology.  According to the official announcement, some of the recently implemented enhancements touched upon:    oRTB Demand integration & setup; outstream player [...]

AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo outstream, ha introducido una serie de actualizaciones a la tecnología insignia de reproducción de publicidad en vídeo de la compañía. Según el anuncio oficial, algunas de las mejoras implementadas recientemente se [...]

CTV is a huge new opportunity across the digital advertising industry and a hot topic as marketers, publishers and ad tech companies seek to capitalise on it. We spoke to Aniview’s CRO Michal Ivry to hear more about the opportunities [...]

AdPlayer.Pro, an international provider of out-stream video advertising tech solutions has released its Q2 2022 results, reporting the further increase in ad serving volumes, new supply partner acquisitions, and the out-stream ad format portfolio upgrade. According to the official announcement, the [...]

AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo out-stream ha publicado los resultados del segundo trimestre de 2022 de la compañía, informando el aumento adicional de los volúmenes de impresiones de anuncios servidos, las nuevas adquisiciones [...]

As formats and platforms increasingly fragment, brand safety is a question on everyone’s minds in the industry. How to best guarantee your brand is seen in the right places, next to the right content for your audience? Can extensive reach [...]

ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, have announced a series of key appointments as it continues to expand its pioneering business globally and across the EMEA region.  The company, which specialises in semantic technologies [...]

Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today (June 29th, 2022) announced the results of an independent multichannel brand impact study from Kantar, the world’s leading data, insights, and [...]

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today (June 28th, 2022) released its full 2021 AdEx Benchmark Report following the release of the study highlights in May. The report is the definitive guide [...]

IAB GCC have released their MENA Digital Adspend report. The 2021 figures show a huge rise in adspend across MENA, highlighting the level of investment as well as the accelerated growth in the region. The report, which takes into account 17 [...]