ByteDance Plans to Take Music Streaming Service Global; Getir in Talks to Rescue Struggling Rival Gorillas

In today's ExchangeWire news digest: TikTok-owner ByteDance plans to expand its music streaming service globally; Getir in talks to rescue rapid grocery delivery rival Gorillas; and Apple quietly plans to monetise its original video content.


TikTok-parent plans global expansion of music offering

ByteDance Ltd. is reportedly in talks with music labels as it plans to expand its music-streaming service, Resso, on a global scale. Resso is already available in a number of markets, including Brazil, India, and Indonesia, and a successful global roll out would see the TikTok owner rival industry leaders, including streaming behemoth Spotify. 

Negotiations are said to be in very early stages, and an expansion into the US market is not believed to be on the horizon at this stage.


Getir in talks to acquire rival Gorillas

Struggling rapid grocery delivery company Gorillas may have found a lifeline in Getir, who is reportedly in talks to take over the Berlin-based company. Despite raising close to USD$1bn (~£905bn) in 2021, Gorillas has been operating at a loss for months and frantically seeking a buyer to supplement its hemorrhaging funds.

A deal is expected to be completed by the end of November, with Gorillas shareholders to receive a USD$100m (~£90.5m) payout.


Apple quietly plans to monetise original video content

Tech giant Apple is reportedly planning a major push toward bringing advertising to its original video content. The company is said to have held talks with several media agencies to discuss this latest attempt to monetise its video streaming service, which could become a reality as soon as early 2023.


New on ExchangeWire

Digiseg's Søren H. Dinesen on Measurement in a Cookie-Free World

Recession-Proof Marketing - Q&A with Matt White, Quantcast

ATS Singapore 2022: Where the Action Is - Harnessing the Power of Retail Media



LG Ads Solutions Expands EMEA Operations with London Office Opening

Clinch & Sojern Join Forces to Enhance Travellers’ Path to Purchase

87% of UK Media Professionals to Retain or Increase Investment in Programmatic DOOH into 2023 - VIOOH

Want to see your latest press releases featured on ExchangeWire? Email info@exchangewire.com to find out more about our PressBox service.


Fact of the Day

USD$11.8bn (~£10.6bn) - Getir's valuation as of March 2022.

Source: TechCrunch