In this latest TraderTalk TV, Digiseg CEO Søren H. Dinesen joins Lindsay Rowntree to discuss measurement in a cookie-free world, with particular focus on panel-based data.

Tune in to hear more, as Dinesen and Rowntree discuss:

- How panel-based data can be defined and identified

- The pros and cons of panel-based data and its alternatives

- The different factors to consider when defining cookie-free measurement solutions

- How Digiseg is offering a measurement alternative fit for the cookie-less future