In this exclusive article written for ExchangeWire, Charlie Pinkney, business development director at Silverbullet and 4D, discusses how sophisticated computer vision and metadata analysis can be used to unlock contextual video in the post-cookie ecosystem. The clock is ticking. The demise [...]

In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]

AdPlayer.Pro, el proveedor internacional de soluciones de tecnología de publicidad en vídeo en línea, ha publicado los resultados comerciales del primer trimestre de 2022 de la compañía, que informan el crecimiento de los volúmenes diarios de impresiones de anuncios servidos, [...]

AdPlayer.Pro, an international provider of online video ad tech solutions has released the company’s Q1 2022 results, reporting the further growth of daily served video ad impressions and a series of crucial upgrades in its flagship products. According to the announcement, [...]

Amobee partners with Swedish media-tech company, SeenThis, to drive maximised consumer attention through innovative adaptive streaming ad formats The fast-evolving demand for video advertising formats underlines brands’ desire to deliver an enhanced and highly-engaging consumer experience throughout the digital publishers and [...]

ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, announces the introduction of its revamped suite of publisher tools. The brand’s global lineup of professional-grade, video-centric supply-side solutions now rests on two major components:   ShowHeroes [...]

This week, Affinity Water launches its first-ever TV campaign “Find & Fix Leaks” to show customers how the company is using the latest cutting-edge technology to find and repair leaks and conserve water across the South-East of England Created by Supernova, the7stars’ [...]

AdPlayer.Pro, un proveedor global de soluciones de publicidad en vídeo digital, está ampliando su tecnología para incluir nuevas variaciones de los formatos de publicidad en vídeo out-stream de la compañía Según el anuncio oficial, el próximo lanzamiento implicará principalmente las nuevas [...]

AdPlayer.Pro, a global provider of digital video advertising solutions, is expanding its tech portfolio to include new variations of the company’s flagship out-stream video ad units According to the official announcement, the upcoming release will primarily imply the new functional capabilities [...]

PubMatic, an independent technology company maximising customer value by delivering digital advertising’s supply chain of the future, in partnership with IAB Europe, today released an industry report titled “The State of Online Video Advertising in Europe”. The report highlights media [...]