Channel Factory,  a global technology platform that maximises both performance efficiency and brand suitability for advertisers on YouTube, today (23rd June) announced that Robert Björk has been promoted to MD for the Nordic region, having previously worked as sales director.  The [...]

In today's ExchangeWire news digest: rumours abound that Apple will announce its intention to close its IDFA offering at today's Worldwide Developers Conference; YouTube reveals a new ad format to in a bid to stimulate more traffic to brands; and [...]

In today's ExchangeWire news digest: US state officials appear to be preparing to break up Google's ad business; Facebook introduces labels to identify posts by state-owned media outlets; and TikTok emerges as a YouTube's biggest rival for the 4 - [...]

Channel Factory, a global technology and data platform that maximises performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in brand awareness. Channel Factory partnered with the [...]

Video contextual technology platform for brands and agencies, Zefr, has been selected for the expanded YouTube Measurement Program (YTMP), signalling its commitment to deliver nuanced brand suitable contextual targeting campaigns at scale on YouTube. This announcement coincides with the expansion [...]