On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of the year, Mobile World Congress. As well as touching upon the device graph and the rise of programmatic native, O’Kane [...]

Stephen Hunt TubeMogul's Asia-Pacific Director talks candidly about the challenges the online video industry currently faces: demand outstripping supply; publishers holding on to unsold inventory to protect its value; and lack of transparency in video advertising and the industry's absence of [...]

With ATS Sydney just two months away, Jay Stevens VP & GM, International at The Rubicon Project, and keynote for the day gives ExchangeWire APAC an overview of the platform offering in the APAC region - and details of key [...]

Vicky Lyon, SpotXchange’s Managing Director Asia Pac discusses their recent launch and about wanting to become the go-to video ad marketplace in Australia and the APAC region. Lyon gives an overview on Australia’s current market size and how APAC, being [...]

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part of their media strategy for clients. He also stresses while there’s been a shift from traditional media buying skills of [...]

Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and how Mediabrands core strategy focuses on data, search, social & audience display. He further discusses the need for different audience [...]