Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In APAC
Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team up with strong local publishers to roll-out the Microsoft Advertising Exchange in APAC over the coming year.
Barnett shares real results of how the exchange has delivered dramatically higher yields coupled with greater ROI for both advertisers and agencies while no impact on the premium display sales.
With APAC being 40% of the global online audience, and set to overtake North America [...]
Tags Ad Exchangead exchangesAd NetworkAd ServerAdvertiserAgencyAPACAppNexusaudience targetingAustraliaBehavioural TargetingBingCatcha Digital AsiacomscoreDataData ExchangeDigital MarketingDisplaydisplay advertisingDynamic Ad OptimisationExchange NewsexperianGamingjoinmsnkoreamalaysiaMarc BarnettMark Brittmediamedia agenciesMedia BuyingMediaCorpmicrosoft advertisingmicrosoft advertising exchangemicrosoft media networkMobileMSNNew Zealandnine entertainment co (NEC)ninemsnonline audienceOnline MarketingOnline videopremium publishingPublisherRich MediaRTBrtb exchangesSingaporeSouth East Asiatelecommunicationsvideowindows livexinmsn