Advertisers, and the marketing campaigns they execute, are often categorised as either branding or performance, with completely different strategies and objectives. Giles Goodwin (pictured below), CEO, Flite, speaks to ExchangeWire about how marketing shouldn't be viewed so parochially as branding [...]

As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place to understand which campaigns and media drive the best results. Writing exclusively for ExchangeWire, Rakhee [...]

Vizury's Chetan Kulkarni, Co-founder & CEO, talks about the company's Visitor Relationship Management platform and re-targeting proposition across the APAC region. Can you give an overview of Vizury’s re-targeting proposition? We fundamentally believe that retargeting should be conceptualized and executed, in line [...]