Latest Stories

• UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech

  2 years ago News

  

  In today’s ExchangeWire digest: UK broadcasters testing to deliver “total campaign” reporting; Judge rules Tesla was aware of defective self-driving tech; India to regulate deepfakes UK broadcasters testing to deliver “total campaign” reporting  The UK’s biggest commercial TV broadcasters, Channel 4, ITV, [...]

• Iris' Richard Hayter on X, YouTube, and OpenAI

  2 years ago Podcast

  

  In this episode of the MadTech Podcast, Richard Hayter, group creative director at Iris, joins ExchangeWire's CEO Rachel Smith and head of content John Still to discuss allegedly deceptive ads on X, YouTube cracking down on AI-generated videos, and the [...]

• Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing 

  2 years ago News

  

  This week: Turbulent times for X; OpenAI reinstates Altman; Podcast ad spend skyrocketing... It has been a turbulent time in the tech landscape, for two companies in particular. X faced significant criticism after ads from major brands like Disney, Apple, and [...]

• November's Ad Industry Financials - Publishers

  2 years ago News

  

  Round two of our November 2023 industry financials series brings us to the health of publishers, and how their advertising revenue mix is evolving among a global economic slowdown and the proliferation of streaming platforms. Buzzfeed - Trouble at sea Revenue falls [...]

• Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media 

  2 years ago News

  

  On today’s ExchangeWire digest: Sam Altman reinstated at OpenAI; UK watchdog cracks down on cookies; Media Bill to maximise British media…  Sam Altman reinstated at OpenAI  Days after being fired by the OpenAI board, Sam Altman has been reinstated to his position [...]

• X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool 

  2 years ago News

  

  In today’s ExchangeWire digest: X sues watchdog group Media Matters; Spotify skirts Android app store fees with secret Google deal; ITV launches new outcome measurement tool…  X sues watchdog group Media Matters  Following accounts reporting brands' ads on X appearing alongside extremist [...]

• Commerce Media: Advertising's New Playground?

  2 years ago News

  

  In the rapidly evolving world of advertising, a new contender has emerged with the potential to redefine the playing field: commerce media. Welcome to the revolutionary world of commerce media, where shopping carts meet ad spots, and consumers' clicks tell a [...]

• Microsoft hires former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team 

  2 years ago News

  

  On today’s ExchangeWire digest: Microsoft hires Sam Altman, former OpenAI CEO; AUS podcast ad spend up 88%; Meta disbands Responsible AI team.  Microsoft hires Sam Altman, former OpenAI CEO  At the end of last week, Sam Altman, former CEO of OpenAI was [...]

• The Guardian launches cookie-free ad solution; Apple & Disney among companies to suspend ads on X; Tesco trials scan-free checkouts 

  2 years ago News

  

  In today’s ExchangeWire digest: The Guardian launches new cookie-free ad solution; Apple and Disney among companies to suspend ads on X; Tesco trials scan-free checkouts  The Guardian launches new cookie-free ad solution  At its Upfronts presentation last week, UK newspaper The Guardian [...]

• Purpose Disruptor's Jonathan Wise on Greenwashing, Apple, and AI

  2 years ago Podcast

  

  In this episode of the MadTech Podcast, Jonathan Wise, co-founder of Purpose Disruptors, joins ExchangeWire's research lead Mat Broughton and editorial lead Mariam Ahmad to discuss alleged greenwashing by water bottle producers, Apple's sustainability marketing, and Meta's restrictions on political [...]