Latest Stories

• Bountiful Cow's Charlotte Powers on Amazon Prime Jamming Ads, the UK Falling into Recession, and Facebook's £3bn Legal Woes

  1 year ago Podcast

  

  In this episode of The MadTech Podcast, Charlotte Powers, head of digital, at Bountiful Cow, joins ExchangeWire's Mariam Ahmad and Mat Broughton to discuss the biggest news in the media, marketing, and commerce industries.  Mad About Amazon Jamming Ads Into Prime [...]

• The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio 

  1 year ago News

  

  This week on The Stack: Google & OpenAI Introduce New AI Tools; Disney, Fox & Warner Bros Face Streaming Venture Lawsuit; Walmart Acquires TV Giant Vizio  Recent news saw the launch of OpenAI’s video creation tool Sora, as well as Google’s [...]

• Basil Chua of Multiverse Partners on Navigating APAC's Advertising Landscape

  1 year ago News

  

  The digital advertising landscape in APAC is characterised by rapid growth, technological innovation, and the critical importance of cultural and local market nuances. Delving into the evolving dynamics of the APAC, Basil Chua, managing partner at Multiverse Partners, highlights a [...]

• Adelaide Leads Groundbreaking Attention Measurement Study in Amazon Ads DSP

  1 year ago News

  

  Adelaide, the leader in attention-based media quality measurement, has released a groundbreaking study with consumer health company Haleon and its media agency, Publicis, demonstrating the positive effects of high-attention placements on full-funnel business outcomes.  This project will be presented at Adelaide’s [...]

• LoopMe Generates Double-Digit Revenue Growth & Expands UK Leadership Team

  1 year ago News

  

  LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced significant company growth and global executive promotions.  Adam Parker, VP Corporate Development of Strategy, LoopMe UK LoopMe expanded its operations by hiring 50+ new employees, a [...]

• Opti Digital Barometer: Fluctuations in eCPM Across Western Europe in 2023

  1 year ago News

  

  At a live event held on the 24th of January 2024, French advertising technology company Opti Digital presented its barometer showing eCPM fluctuations in 2023 across Western Europe. This study, which focuses exclusively on open auctions, is based on an [...]

• Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture 

  1 year ago News

  

  On today’s ExchangeWire digest: Google Introduces AI Model Gemma; OpenAI Partners with Match Group; FuboTV Files Antitrust Lawsuit Against Disney, Fox & Warner Bros’ Streaming Venture  Built for the open community of developers and researchers powering innovation in the AI sector, [...]

• Vevo Partners With PubMatic to Expand Programmatic Buying Across its Global CTV Network

  1 year ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has today (21st February, 2024) announced its partnership with Vevo, the world’s leading music video network. The collaboration will allow for an accelerated phase of programmatic CTV [...]

• Reworld Media & Pubstack Announce a Strategic Partnership for the Optimisation of the Group's Advertising Stack

  1 year ago News

  

  Reworld Media, France's leading thematic media platform, and Pubstack, a specialist in Ad Management, announce the signing of an extended partnership agreement over a period of two years. Pubstack's no-code Ad Management platform is optimising the group's advertising stack and [...]

• The Rise of the Curation House

  1 year ago News

  

  Scott Messer, founder of Messer Media, delves into the pivotal role of Curation Houses in digital advertising, explaining how curation can help bridge the gap between publishers and advertisers with quality-driven inventory in a post-cookie world. The Importance of Curation First, let's [...]