Latest Stories

• ATS London 2023: A Closer Look At Some Standout Moments

  3 years ago News

  

  On June 13th and 14th, ATS London made a welcome return to Central Hall Westminster. Over 650 delegates enjoyed two days of engaging panel discussions, thought-provoking keynote presentations, and intimate fireside chats. If you missed out, fear not, we’ve summed up [...]

• Benefits of Owned & Operated Portfolios in In-Game Advertising

  3 years ago News

  

  In this contributed article, VideoHeroes detail the benefits of building an owned-and-operated gaming portfolio for programmatic advertising to both players and marketers.  Benefits of gaming as an advertising channel First and foremost, gaming attracts millions of users via fun, interactive missions and [...]

• Alibaba Restructure Sees Zhang Replaced as CEO; EU to Probe Adobe-Figma Deal

  3 years ago News

  

  In today's ExchangeWire news digest: Daniel Zhang is to be replaced as CEO and chairman of Alibaba; Adobe's planned acquisition of Figma faces a probe from EU regulators; and Germany's Bild tabloid replaces staff with AI. Alibaba replaces Zhang as chairman [...]

• Progressing Sustainability in Ad Tech: Interview with Curt Larson, Sharethrough

  3 years ago News

  

  In this exclusive interview recorded at ATS London 2023, Curt Larson, chief product officer at Sharethrough, details the work currently being undertaken by the ad tech industry to lower carbon emissions. How can exchanges like Sharethrough have an impact on the [...]

• Twitter to Turn to Video in Major Revamp; Intel to Invest Billions in Israel Chip Plant

  3 years ago News

  

  In today's ExchangeWire news digest: Twitter reveals plans to prioritise video to investors; Intel agrees to invest billions in a new chip plant in Israel; and the UK clears Amazon's planned purchase of Roomba-maker iRobot Corp. Twitter overhaul to focus on [...]

• Embracing Privacy-Enhancing Technologies: The Next Step for the Ad Industry?

  3 years ago News

  

  Achieving parity between safeguarding user privacy and ensuring effective ad targeting is a challenge for digital marketers, yet it remains crucial in order to preserve trust and transparency. Could PETs be the answer to all our ad tech privacy prayers? Mined, [...]

• Tech and Media Titans Negotiate Landmark Content Deals; Reddit CEO Attacks Protestors as Blackout Continues

  3 years ago News

  

  In today's ExchangeWire news digest: tech giants meet news executives to discuss how content can be used to train AI; Reddit's Steve Huffman condemns moderators protesting the site's planned API changes; and The Guardian bans advertisements for gambling services. Big Tech [...]

• ExchangeWire to partner with Seedtag at Cannes

  3 years ago News

  

  We’re at Cannes this year, with CEO Rachel Smith joining Seedtag for a special edition of AdTech Heroes. Cannes is calling, and ExchangeWire will be hitting La Croisette. This year, we’re delighted to be partnering with Seedtag for a special panel [...]

• The Stack: FTC Attempts to Block Microsoft-Activision; Google's Ad Business May Break up

  3 years ago News

  

  This week: the US Federal Trade Commission asks a federal court to block Microsoft-Activision, Google may be forced to sell part of its ad business... Yet another busy week for Google, who prepared to open its Confirming Gross Revenue tool to [...]

• The MadTech Podcast: ATS London 2023 Special

  3 years ago Podcast

  

  Following a fantastic two days, jam-packed with insightful panels, keynotes, and discussions, the ExchangeWire team sat down to reflect on the events of ATS London 2023.  Attempting to cut through the post-event haze, head of content John Still, COO Lindsay Rowntree, [...]