Latest Stories

• New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny 

  1 year ago News

  

  This week on The Stack: New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny  The realm of big tech has seen many announcements this week. In the US, lawmakers are [...]

• Permutive Announces Strategic European Hires

  1 year ago News

  

  Permutive, an audience platform that helps publishers grow data-driven revenues, is pleased to announce three pivotal hires in Europe. Julien Mentasti joins as sales director for Southern Europe, Alexandre Canu joins as go-to-market strategist in France, and Lauren Portron joins [...]

• IMPACT+ Launches Self-Service Solution for Advertisers to Cut Video Emissions Without Altering Media Plans

  1 year ago News

  

  Global sustaintech platform IMPACT+ today (April 11th, 2024) launched a new self-service solution that can help advertisers almost halve the greenhouse gas (GHG) emissions generated by their online video campaigns without making changes to their media planning.  The company’s new Creative [...]

• Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump 

  1 year ago News

  

  On today’s news digest: Comcast Sells $1.2bn in Advertising for Olympics; OpenAI and Meta to Release New AI Models; ByteDance Reports 60% Profit Jump  Ahead of this year’s summer of sports, Comcast has sold approximately USD$1.2bn (£950m) of advertising for the [...]

• The MadTech Podcast Special: Havas’ Laura Kell on How AI is Changing the Face of Advertising 

  1 year ago Podcast

  

  In this special episode of the MadTech Podcast, ExchangeWire’s head of content, John Still, is joined by Laura Kell, chief data and product officer at Havas. They explore how AI technologies are changing the worlds of marketing and advertising. Laura [...]

• Creativity in the Age of Generative AI: How Does Ad Tech Benefit? 

  1 year ago News

  

  Amid the generative AI revolution, how are advertisers using the new tech to enhance creativity? We explore how AI is being harnessed, and how ad tech is benefiting. The Generative AI Revolution  With its explosive growth over the past couple of years, [...]

• Strengthening Ad Tech Advocacy: TeqBlaze Joins the Prebid Community

  1 year ago News

  

  TeqBlaze, a leading ad tech provider, is expanding its contribution to developing industry standards by stepping into the Prebid community. This move aligns with TeqBlaze's commitment to developing industry standards and modernising its products. By joining the Prebid community, TeqBlaze gains [...]

• Azerion Bolsters UK Team with Two New Senior Hires

  1 year ago News

  

  Azerion, one of Europe’s major digital advertising and entertainment media platforms, has announced a duo of hires; appointing Dean Nagib as commercial director, UK and Jonathan Claxton as an account director. In his new role, Nagib will create and lead on [...]

• Taptap Launches in Brazil with the Appointment of Andrea Orsolon as VP of Business Development

  1 year ago News

  

  Taptap Digital, a leading area-based omnichannel marketing platform, helping brands discover who and where their ideal customers are and how best to reach them without the need for cookies, launches in Brazil with the appointment of Andrea Orsolon as VP [...]

• Roland Smertnig Joins Zeotap as Senior Advisor & Shareholder, Bolstering Zeotap’s Market Strategy in Global Banking Sector

  1 year ago News

  

  Zeotap, the European enterprise customer data solutions provider, proudly announces the strategic appointment of Roland Smertnig as senior advisor and shareholder. With over 33 years of experience in the financial services sector, including a significant tenure as the group chief [...]