Latest Stories

• Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers 

  1 year ago News

  

  On today’s ExchangeWire digest: Disney, Fox & Warner Bros to Launch Joint Sports Streaming Service; IAB Releases Analysis of Privacy Sandbox for Public Comment; Subscriptions & Audio To Drive Biggest Growth for Publishers  Get your popcorn ready for the streaming wars [...]

• Teads Strikes Exclusive International Partnership with VIDAA USA for Hisense CTV Native Display Inventory

  1 year ago News

  

  Teads, the global media platform, has announced an exclusive international partnership with VIDAA USA, the Smart TV operating system company powering Hisense Smart TVs globally, to extend advertiser reach with CTV native display inventory on its smart TV OS. Now [...]

• Seedtag Appoints Kartal Goksel as Chief Technology Officer

  1 year ago News

  

  Seedtag, the leading global contextual advertising company, announced today (February 7th, 2024)  the appointment of Kartal Goksel as the company's chief technology officer (CTO). Goksel brings over two decades of expertise in the ad tech industry to Seedtag, where he [...]

• Blis Partners with Place Exchange to Bring Expanded Digital Out-of-Home Inventory to its Platform

  1 year ago News

  

  Blis, the integrated planning, buying, and measurement platform, today (February 7th, 2024) announced a new partnership with Place Exchange, the leading independent SSP for programmatic out-of-home (OOH) media, to expand the global digital out-of-home (DOOH) premium inventory in the Blis [...]

• Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector

  1 year ago News

  

  On today’s ExchangeWire digest: Amazon Strikes Deal with Largest UK Publisher; Google Must Address Competition Concerns with Cookie Deprecation; Low Growth for UK Retail Sector In the midst of the cookie crumble, Amazon has struck a deal with Reach, the UK’s [...]

• The Wires 2024: Entries Now Open

  1 year ago News

  

  The Wires Awards are back for 2024, celebrating the very best in the digital marketing industry. Each year The Wires recognises the best use of digital media, marketing, and commerce. Placing a particular focus on ad tech and martech, the ceremony [...]

• OpenX Team Up with Givsly to Automatically Donate 5% of Gross Media Spend to Nonprofits of the Buyer’s Choice

  1 year ago News

  

  OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, today (February 6th, 2024) announced the launch of Impact PMPs turnkey deals, that integrate donations to nonprofits at no additional cost to the brand. Powered by Givsly, the leading [...]

• Dentsu Partners with The GoodNet to Launch Ethical Media Index

  1 year ago News

  

  Dentsu has partnered with The GoodNet – the ethical intelligence company – to launch a new Ethical Media Index (EMI) in the UK, enabling brands to plan and measure the ethical performance of their digital campaigns. Dentsu research has found that [...]

• 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  

  1 year ago News

  

  On today’s ExchangeWire digest: 'Freely' Streaming Service to Launch in the UK; OOH Leads Australia’s Second Biggest Year of Ad Spend; UK Shelves Proposed AI Copyright Code  Fast-forward to the second quarter of the year and the UK streaming scene will [...]

• IAS Expands AI-Driven Brand Safety and Suitability Measurement to Meta

  1 year ago News

  

  Integral Ad Science, a leading global media measurement and optimisation platform, today announced that its AI-driven Total Media Quality (TMQ) Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS’s new post-bid Brand [...]