Latest Stories

• Data-Driven, Quality Ad Experiences Key to Maximising Ad-Supported Video Streaming

  3 years ago News

  

  Ahead of ATS Singapore 2022, Gavin Buxton, managing director, Asia at Magnite, outlines why providing a high-quality ad experience on AVOD services is crucial, and how media owners and advertisers can achieve this. The future of video streaming is ad-supported. Faced [...]

• Netflix Bags Snap Execs for Ad Business; ArabyAds Raises USD$30m in Pre-Series B Funding Round

  3 years ago News

  

  In today's ExchangeWire news digest: Netflix names two Snap execs as the leaders of its advertising business; Dubai-based startup ArabyAds accrues USD$30m (£25.6m) in funding to accelerate its expansion; and California lawmakers pass new legislation mandating social media companies must [...]

• Using AI to Enhance Contextual Targeting – Q&A with Caroline Campbell, StackAdapt

  3 years ago News

  

  In this exclusive Q&A ahead of ATS Singapore 2022, Caroline Campbell, vice president of sales, APAC at StackAdapt, discusses the benefits of contextual targeting and how these are being enhanced by AI.   What privacy risks are mitigated by the use of [...]

• Creating an ecosystem for creative, brand-safe, cookieless advertising to thrive in APAC

  3 years ago News

  

  With ATS Singapore 2022 just weeks away, ExchangeWire spoke to Bichoï Bastha, chief revenue & business officer, Dailymotion, to discuss the changing advertising landscape in APAC and how creativity and brand safety are paramount for advertiser success. Dailymotion was founded in [...]

• FTC Sues Data Broker Selling Geolocation Data; Elon Musk Seeks Twitter WhistleBlower

  3 years ago News

  

  In today's ExchangeWire news digest: the FTC sues an Idaho data broker for selling sensitive geolocation data; Elon Musk seeks information on Twitter's alleged security flaws from a company whistleblower; and Indonesia's GoTo acquires a local cryptocurrency exchange.   FTC sues data [...]

• ExchangeWire on Retail, Social Commerce, and Unity Rejecting AppLovin

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Hannah Dillon is joined by Rachel Smith and Grace Dillon to discuss current trends in retail post-lockdowns, social commerce after Facebook's decision to shutter Live Shopping, and AppLovin's offer to buy [...]

• Blessings & Challenges: Interview with Sonal Patel, Quantcast

  3 years ago News

  

  In this exclusive interview ahead of ATS Singapore 2022, ExchangeWire speaks to Sonal Patel, managing director, Asia, Quantcast, to discuss how brand-consumer relationships are evolving in APAC, and the unique opportunities and challenges within the market. How are relationships between brands [...]

• A Future Without Programmatic Open Auctions?

  3 years ago News

  

  Is a sea-change coming for the world of publishing and programmatic? Alexander Lund thinks so. Here he outlines his vision for how a new path can be forged. The tides are once again changing in the ad tech industry, and we [...]

• "Precise, Powerful & Measurable": Programmatic DOOH in SEA

  3 years ago News

  

  As coronavirus restrictions ease across the South-East Asia (SEA) region, Matt Bushby, ANZSEA Managing Director, Hivestack, discusses how programmatic digital out-of-home (DOOH) should be considered within the marketing mix here, and how the channel can be further evolved, in advance [...]

• The Stack: Former Twitter Worker Found Guilty of Spying; Apple & Facebook Secret Talks Exposed

  3 years ago News

  

  This week: a former Twitter manager is convicted of spying for Saudi Arabia, secret talks between Apple and Facebook revealed... It's been a week of revelations across ad tech, particularly for big names in social media. One of Twitter's former managers [...]