Latest Stories

• Frances Haugen Voices Facebook Concerns to US Senate; Google Announce Release of GNI Advertising Lab

  4 years ago News

  

  In today’s ExchangeWire news digest: Frances Haugen voices her Facebook user safety concerns to the US Senate; Google announce the release of Google News Initiative Advertising Lab; and Ofcom introduce user safety regulations to all video-sharing platforms.   Frances Haugen voices Facebook [...]

• Last-Click to Data-Driven: Industry Reaction

  4 years ago News

  

  Following last week's announcement that Google will move away from last-click attribution in favour of a data-driven model, ExchangeWire speaks to professionals across the industry as to the effect of this change, and the motivations behind the change. The need to [...]

• YouTube Announce Video Action Campaigns Expansion to CTV; Perion Network Acquire Vindazoo

  4 years ago News

  

  In today’s ExchangeWire news digest: YouTube have announced they are expanding video action campaigns to CTV; Perion Network have acquired Vindazoo in a USD$93.5m (£68.7m) deal; and Zeta Global have completed a USD$41m (£30.1m) acquisition with Apptness.   YouTube announce video action [...]

• Consolidation in Digital Audio: Now & Next

  4 years ago News

  

  In this feature article, ExchangeWire examines investment within the digital audio space over the course of the last nine months, how programmatic is fuelling funding initiatives, and the effect of consolidation upon the sector. Consolidation in digital audio is booming. As [...]

• Facebook Whistleblower Voices Concerns: Ozy Media Shuts Down

  4 years ago News

  

  In today’s ExchangeWire news digest: Frances Haugen has been named as the Facebook whistleblower who has user safety concerns; Ozy Media closes its doors after employee scandal; and TDCX has announced pricing of IPO of 19.4 million shares.   Facebook whistleblower voices [...]

• AdColony Leads The Shortlist for The Wires Global Awards 2021

  4 years ago News

  

  The shortlist for The Wires Global 2021 awards has been announced by ExchangeWire, with AdColony leading the finalists with eight shortlisted entries across five categories. Now in its fifth year, The Wires Global awards programme recognises the very best use of [...]

• Google Seek to Settle; Data-Driven Attribution as Default Model for Google Ads

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: Google have offered a settlement over EU antitrust investigation; Google Ads announce data-driven attribution as the default model; [...]

• Publicis Media's Jo Mackenzie on ‘Green’ Claims, Free Netflix, and Digital Transformation

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Jo Mackenzie, managing director of Publicis Media Precision APAC, joins ExchangeWire’s Rachel Smith and Ciaran O'Kane to discuss the latest news in media, marketing, and commerce. This week, they cover:   - The Advertising Standards Authority [...]

• Microsoft Windows Store Opens up to Third-Party Storefront Apps; Meesho Raises USD$570m

  4 years ago News

  

  In today’s ExchangeWire news digest: Microsoft Store opens to third-party storefront apps; Meesho have raised USD$570m; and Sinch acquires Pathwire in a USD$1.9bn deal.   Microsoft’s app store has opened to third-party storefront apps Microsoft have announced that they are opening their Window’s [...]

• Programmatic Will Help Unlock the Value of Audio - Q&A with Benjamin Masse, Triton Digital

  4 years ago News

  

  Ahead of ATS London 2021, Benjamin Masse, managing director, market development and strategy at Triton Digital, gives an overview of the current programmatic audio landscape - as well as its challenges and its opportunities - in this exclusive Q&A. 1. How [...]