Latest Stories

• DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

  2 months ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of pre-bid video exclusion lists for TikTok—expanding the company’s footprint of trusted, independent brand suitability and media performance tools on the platform. This release will [...]

• Aceex Kicks Off 2025 with TCF Vendor Status

  2 months ago News

  

  Ad tech company AceeX announces a strong start to the year with a series of strategic moves that position the company for accelerated growth and deeper industry integration. In Q1 2025, AceeX status was approved as Vendor 1387 of IAB Europe’s [...]

• Zoom Media UK Partners with VIOOH to Expand Programmatic DOOH Footprint Across Gyms & Health Clubs

  2 months ago News

  

  Today, (April 15th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new UK-wide programmatic partnership with Zoom Media UK, a digital media owner renowned for owning and operating digital advertising within gyms and health clubs [...]

• Vevo Partners with Experian to Enhance its Ad Targeting in the UK

  2 months ago News

  

  Vevo, the world’s leading music video network, has announced a new partnership with Experian, the global data and technology company, to strengthen audience targeting capabilities across Vevo’s distribution, including YouTube and FAST (free ad-supported streaming television) services, such as Samsung [...]

• Digest: Meta's Antitrust Trial over Social Media Dominance Kicks Off; US Tariff Exemptions for Electronics

  2 months ago News

  

  In today’s digest, we cover Meta’s landmark antitrust trial over its acquisitions of Instagram and WhatsApp, Trump’s new tariffs, and Havas’ strong Q1 performance. Meta’s Antitrust Trial over Social Media Dominance Begins Meta’s antitrust trial over its social media dominance began on [...]

• Zefr Expands Brand Suitability Protection on TikTok with AI-Powered Exclusion Lists

  2 months ago News

  

  Zefr, the global leader in brand suitability technology for social platforms, in partnership with TikTok announced today (April 14th, 2025) the global availability of Exclusion Lists for TikTok, powering the industry’s most advanced AI-driven suitability controls on the platform. Through [...]

• MarkApp Announces Strategic Partnership with Sovrn

  2 months ago News

  

  MarkApp, the independent programmatic exchange and contextual media agency, today (April 14th, 2025) announced a new partnership with Sovrn, a leader in publisher monetisation, commerce solutions, and privacy-safe audience targeting. Through this partnership, MarkApp will enhance its value proposition by [...]

• VIOOH Ranks #1 in Martech 50 2025

  2 months ago News

  

  Today, (April 14th, 2025) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has secured first place in the Martech 50 ranking for 2025, a leap of one place since last year and thirteen places since 2023 [...]

• Digest: The Trade Desk faces two Privacy Lawsuits; OpenAI Reduces Model Safety Testing Time

  2 months ago News

  

  In today’s digest, we explore lawsuits filed against The Trade Desk over alleged consumer privacy violations, growing concerns around OpenAI’s reduced AI model safety testing, and how a lack of customer-centric focus is costing creative agencies. The Trade Desk Faces Two [...]

• Yahoo Academy 2025 Culminates with High-Stakes Pitch-Off for Australian Charity 'Musicians Making a Difference

  2 months ago News

  

  Yahoo’s 14th annual Yahoo Academy program has come to a close, culminating in a high-stakes Pitch-Off event for Australian youth charity Musicians Making A Difference (MMAD).  Thirty emerging leaders from across the Australian and Singapore media and marketing industry responded to [...]