Latest Stories

• Perion Announces Preliminary First Quarter 2025 Results

  2 months ago News

  

  Perion Network Ltd., a leader in advanced technology solving for the complexities of modern advertising, announced today (May 7th, 2025) preliminary financial results for the first quarter ended March 31, 2025. Perion expects to report revenue of approximately USD$88m (£65.9m), adjusted [...]

• StackAdapt Launches Biggest Product Update to Date

  2 months ago News

  

  StackAdapt, the leading technology company in advertising and marketing, today (May 7th, 2025) announced the launch of its new email marketing and Data Hub solutions. This expansion helps marketers bridge the gap between ad tech and martech—increasing efficiency, streamlining workflows, [...]

• Beyond Context: How AI-powered Intention Models are Reshaping Digital Advertising

  2 months ago News

  

  Fabio José Arnau Gallardo, VP of Performance at Seedtag, looks at how AI-powered intention models are reshaping advertising, exploring their real-world impact across industries, and the future of advertising in a privacy-first world. Contextual targeting has transformed remarkably over the [...]

• LoopMe & Reveal Mobile Expand Partnership to Power Global Brand Lift Measurement for the Out-of-Home Industry

  2 months ago News

  

  LoopMe, the global leader in brand performance, is proud to announce the expansion of its partnership with Reveal Mobile, establishing Reveal as LoopMe’s dedicated partner for global out-of-home (OOH) brand lift measurement. This partnership leverages Reveal Mobile’s deep category expertise and [...]

• Digest: Google Broadens Content and Advertising Arsenal; TikTok Faces Regulatory Heat While Eyeing US Ban Reprieve

  2 months ago News

  

  In today’s Digest, we discuss Google broadening its content and advertising arsenal, TikTok facing regulatory heat while eyeing political reprieve, and Spotify adding podcast inventory to its ad exchange. Google Broadens Content and Advertising Arsenal Google is making moves across both content [...]

• ATS Singapore 2025: What to Expect 

  2 months ago News

  

  ExchangeWire's ATS Singapore returns this July for its 14th anniversary in the APAC region.  ATS Singapore 2025 will bring together the very best of the APAC ad tech scene. This year will mark the event’s 14th anniversary in the region, [...]

• JWP Connatix Named a Finalist in the 2025 StreamTV Awards

  2 months ago News

  

  JWP Connatix, a leading video technology and monetisation platform, announces it has been named a finalist in the 2025 StreamTV Awards programme, in the Innovation and Monetisation Category.  StreamTV is the ultimate celebration of the visionaries and trailblazers transforming the [...]

• LightBoxTV & Kogenta Partner to Deliver Location Intelligence to the TV Planning Process

  2 months ago News

  

  LightBoxTV, the technology company modernising TV campaign workflows, has partnered with location intelligence platform Kogenta to strengthen the insight layer within its Total TV planning platform. This collaboration enhances LightBoxTV’s offering by embedding precise, real-world audience location data directly into [...]

• iion Partners with Play.Works to Bring Premium CTV Gaming & AVOD Inventory to Advertisers

  2 months ago News

  

  iion has formed a strategic partnership with Play.Works, integrating the leading connected TV (CTV) gaming provider's premium inventory into iion's advertising platform. This collaboration gives advertisers access to high-impact video environments on the largest screen in the home.  Play.Works delivers over [...]

• Digest: US Seeks to Break Up Google’s Online Ad Business; Temu Abandons Chinese Imports Model to Avoid Tariffs

  2 months ago News

  

  In today’s Digest, we cover Walmart’s decision to drop plans to white-label its ad tech stack, Temu’s pivot away from Chinese imports to avoid US tariffs, and Google’s expansion of AI Mode in Search. US Seeks to Break Up Google’s Online [...]