Latest Stories

• DoubleVerify Earns MRC Accreditation for Attention Measurement Solution

  2 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, today (4th January 2023) announced that the company has received Media Rating Council (MRC) accreditation for its DV Authentic Attention® metrics, DV’s attention-based analytics and performance solution. “Earning MRC [...]

• Google to Pay USD$9.5m Over Location Tracking; Twitter to Increase Political Ads on Platform

  2 years ago News

  

  In today's ExchangeWire news digest: Google agrees to pay USD$9.5m (~£7.9m) to settle a location tracking lawsuit; Twitter announces it will relax its policy on political ads on the site; and Grubhub faces a USD$3.5m (~£2.2m) fine for deceiving customers [...]

• Clinch’s Flight Control Awarded Digiday’s Best Marketing Automation Platform

  2 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, has been awarded Digiday’s Best Marketing Automation Platform. The Digiday Technology Awards recognise the technology modernising media and marketing, and this [...]

• Shopify Launches “Audiences” Targeting Tool; VNG Valuation Sinks to USD$364m

  2 years ago News

  

  In today's ExchangeWire news digest: Shopify launches “Audiences” to skirt around Apple's crackdown on tracking and targeting; Vietnam's VNG sees valuation slide to USD$364m (£301.6m); and German delivery grocery start-up Flink hit sales of €400m (£353m) in 2022. Shopify Audiences posed [...]

• Gaming & In-Game Advertising: Predictions for 2023

  2 years ago News

  

  As mobile is the dominant channel for in-game advertising by a significant margin, it was perhaps unsurprising that the medium has seen a turbulent year following the rollout of Apple's Do Not Track measures. In this article, experts across the [...]

• Open Web v Walled Gardens: Predictions for 2023

  2 years ago News

  

  This latest article in ExchangeWire's 2023 Predictions series contemplates what the next year could hold for the Open Web and Walled Gardens. As the death of the third-party cookie inches closer and questions loom over the future of identifiers, will more [...]

• The Stack: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority

  2 years ago News

  

  This week: Epic Games pay $520m FTC settlement, Google and Meta lose US digital ad majority Regulation continued to make the headlines this week;  Epic Games agreed to pay a settlement of $520m over a variety of allegations regarding privacy and [...]

• ExchangeWire's Big 2023 Predictions

  2 years ago Podcast

  

  It's an ExchangeWire predictions special on this week's MadTech Podcast.  Head of Content, John Still is joined by COO Lindsay Rowntree, CEO Rachel Smith and CSO Ciarán O'Kane to discuss what's going to make headlines in 2023. Is this another 'year [...]

• Xaxis Switzerland Partners with Adelaide to Transform Programmatic Media Buying 

  2 years ago News

  

  Xaxis announces a partnership with Adelaide to transform programmatic media buying with the launch of a first-to-market solution that enables advertisers to transact using attention metrics.  With this partnership, advertisers can leverage Adelaide’s omnichannel attention metric, AU, to increase the transparency [...]

• YouTube to Take NFL Screening Rights?; Tremor Reportedly Exploring Sale

  2 years ago News

  

  In today's ExchangeWire digest: YouTube close to NFL streaming deal; Tremor reportedly exploring sale; and US lawmakers plan to curb TikTok. YouTube to take NFL screening rights? The National Football League is close to agreeing a deal with Google’s YouTube exclusive rights [...]