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We Love PIE: 20 Predictions for 2020
It is that time of year again; yes it’s prediction time. The year 2020 is going to be pivotal for digital marketing. There is a confluence of trends happening right now, that will shape the next twelve months ahead, which [...]
Predictions 2020: Publisher Monetisation
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is publisher [...]
How to be the Best at Drive-to-Store Advertising
In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to [...]
Viewers Take Control of TV
Writing exclusively for ExchangeWire, Matt Harty (pictured below), member of IAB SEA+India's regional board and senior vice president, APAC, The Trade Desk, discusses why the region is perfectly positioned to invest in advertising-supported connected TV (CTV) and over-the-top (OTT) services. Streaming, [...]
UK Advertising to Reach £24bn in 2020; Ogury Raises USD$50m (£38m)
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in this edition: UK advertising revenue to reach £24bn in 2020; Tesco and McDonald’s become first brands to commit to IAB [...]
AdColony's Tom Simpson on Yahoo Japan-Line, Hulu, and Amazon
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Tom Simpson, VP, brand and exchange, APAC, AdColony, to discuss the latest news in ad tech and martech. On this week's episode: - Yahoo Japan [...]
Predictions 2020: Transparency
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is transparency, [...]
Predictions 2020: TV, CTV & Streaming
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is TV, [...]
Predictions 2020: Audio
As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions and insight into what 2020 will hold for the ad tech and martech industries. Under the spotlight today is audio, [...]
Project Advisor Paul Evans on the ICO, Defining Programmatic, and Digital Ad Effectiveness
On this week’s episode of The MadTech Podcast, ExchangeWire’s Rachel Smith and Lindsay Rowntree are joined by Paul Evans, independent project advisor, to discuss the ICO, Allbirds, defining programmatic, and digital ad effectiveness. On this week’s episode: - The ICO fact-finding forum, [...]
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