Affinio Announces Strategic AI Partnership with Snowflake

Affinio, an augmented analytics company with the mission to democratise data science across all enterprises, has today [4 May 2020] announced a strategic partnership with cloud data platform Snowflake to provide AI-powered insights to joint customers on the Snowflake Data Marketplace in a privacy compliant, safe haven manner.

Affinio’s ATON technology enables graph analytics on Snowflake’s data platform, empowering Snowflake customers with the ability to analyse and cluster massive sets of customer behavioural data and extract actionable insights. Behavioural data, such as purchases, video viewership, click stream, search, and churn can all be analysed using Affinio’s custom graph technology. Affinio’s ATON works seamlessly with the Snowflake Data Marketplace, providing customers the ability to share only the data they want to analyse using a safe haven, “no data movement” approach.

“What organisations are learning is that their data science teams are creating a bottleneck to insights, preventing enterprises from truly realising the full value of their data,” said Tim Burke, CEO of Affinio. “Affinio’s ATON technology democratises analytics by putting insights at the fingertips of everyone in an organisation, providing them an easy-to-use data intelligence and visualisation layer.”

With Snowflake’s ability to securely share data to any team across an organisation, combined with Affinio’s AI-powered graph technology, all users will now have access to a mobile-enabled Insights-to-Activation solution. This surfaces unique customer behavioural patterns and hidden affinities across all areas of a business; empowering everyone in an organisation to make faster, data-driven decisions and unlocking the full value of data stored inside Snowflake.

“The intelligence and visualisation capabilities within ATON offer Snowflake customers the ability to securely democratise data science across their organisation at every level. In doing so, they transform their data warehouse into an analytics powerhouse,” said Burke.

Affinio’s ATON platform is now available to Snowflake customers through Snowflake’s Data Marketplace.

“We believe this partnership will enable brands to extract more value than ever before from Snowflake’s data platform by leveraging Affinio’s technology and AI while creating automated, actionable consumer insights for the entire organisation and their data ecosystem”- Snowflake Head of Media, Entertainment & Advertising, Bill Stratton said.