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Good-Loop Reports 76% of US Marketers Think Ad Industry Not Doing Enough to Tackle Digital Ad’s Carbon Footprint
More than three-quarters of US marketers think the ad industry is not doing enough to address digital advertising’s carbon footprint, according to new research released by purpose-led ad platform Good-Loop. The new report, which looks into how Adland is tackling the [...]
ShowHeroes Group Appoints Amelia Parsons as its New UK Head of Supply
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced the appointment of media and ad industry expert, Amelia Parsons, as its new UK head of supply. A decade ago, Amelia started her career in the [...]
Ex-Microsoft to Lead UK Expansion for Taptap Digital
Taptap Digital, a multinational advertising and marketing technology platform powered by location, boosts its presence in the UK with new resources and a new hire. Matt Wilkinson, who counts on more than twenty years of experience in digital media, will head [...]
TikTok May Be Fined Over Children’s Privacy; Attention Alone Overstated, Say IAB Australia
In today's ExchangeWire news digest: TikTok could be fined up to £27m after investigation finds they may have breached data protection laws; the IAB Australia finds that the importance of attention is being overstated when it comes to understanding a [...]
Ipsos MMA & Adform Partner to Leverage First-Party Data for Unified Marketing Measurement & Optimisation
Ipsos MMA, a recognised leader in measuring and optimising advertiser marketing investments, has partnered with Adform, a global, independent, and fully integrated advertising platform, to bolster its unified marketing measurement and optimisation, leveraging Adform’s ID Fusion solution. This approach integrates first-party [...]
Octave Audio Launches Scaleable Podcasting Solution
Digital audio company Octave Audio, a joint venture by News UK and Bauer Media, today (September 27th, 2022) announces the launch of its scaleable podcasting solution. Octave has more than quadrupled the number of titles it has access to, bolstering [...]
EX.CO Propels 27% Revenue Growth for Travel Website Network BoardingArea
EX.CO - The Experience Company, the world’s leading content experience platform powering billions of personalised interactions around the web, announced new case study results that indicate BoardingArea, a network of 60+ business travel and frequent flyer websites, is earning 27% [...]
Optus Opposed Privacy Law Changes; Livewire Raises AUD$4.7m
In today's ExchangeWire news digest: Optus opposed privacy law changes; Livewire raises AUD$4.7m (£2.8m); and W3C forms first board. Optus opposed privacy law changes Australian telco Optus have repeatedly opposed proposed changes to the federal Privacy Act, claiming that implementing a system [...]
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