Latest Stories

• Taptap Digital’s Location Intelligence Lands in Italy with a New Sales Director on the Ground

  3 years ago News

  

  Taptap Digital is an advertising technology company specialising in geospatial intelligence and analysis for programmatic media. Its proprietary full-stack platform, Sonata, arrives in Italy to offer advertisers and marketers new ways to plan, launch, and measure omnichannel campaigns that leverage [...]

• Germany’s FTO Continues to Scrutinise Meta’s VR; Russia Demands Google Reinstate Duma TV YouTube Channel

  3 years ago News

  

  In today's ExchangeWire news digest: Meta adapts its VR headsets to appease Germany’s watchful FTO; a Russian court demands that Google reinstates its parliament's YouTube channel; and IAB Europe predicts spend on CTV will see a double digit increase in [...]

• "Audio has become too big for advertisers to ignore": Q&A with Tom Coare, OMD

  3 years ago News

  

  Despite being around 100 years old, audio advertising is proving itself more relevant than ever. In the US, investments in audio advertising are surging, with podcast ad spending predicted to surpass USD$2bn (~£1.68bn) in 2023. Meanwhile, the UK reports 74% [...]

• Breaking Down Apple's (Potentially $30 Billion) Ad Ecosystem

  3 years ago News

  

  In this week’s MadTech Sketch, Ciaran O’Kane cuts to the core of Apple’s ad opportunities, and looks at how the tech giant can best grow its offering. Apple is the bête noire of ad tech. Having spent the last three [...]

• Hivestack Partners with China's Leading Offline Advertising Solution Provider, Focus Media

  3 years ago News

  

  Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Focus Media, China’s leading offline advertising solution provider. Focus Media’s DOOH inventory across office building elevators will gradually be integrated into [...]

• Azerion Acquires Radionomy & Enters Audio Advertising Market

  3 years ago News

  

  Azerion has announced the acquisition of Radionomy Group, a global pioneer in digital audio advertising and marketing solutions. With this acquisition, Azerion launches a new product in the realm of audio advertising, enabling clients and partners to expand their engagement [...]

• ShowHeroes Group Partners with Scope3 to Launch Carbon-Neutral Ad Campaigns

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, announces a game-changing partnership with Scope3, the source of truth for digital supply chain emissions data, aimed at helping to decarbonise the digital ad ecosystem. Scope3 [...]

• Facebook Received User Data from Tax Filing Websites; China’s Central Bank to Fine Ant Group Over USD$1bn

  3 years ago News

  

  In today's ExchangeWire news digest: US tax filing websites have sent users' sensitive information to Facebook; Jack Ma's Ant Group is set to face a fine in excess of USD$1bn (~£842m) in China; and the UK's CMA prepares to advance [...]

• DoubleVerify Expands Collaboration with LinkedIn to Reinforce Brand Safety Protections & Contextual Alignment

  3 years ago News

  

  DoubleVerify, a leading software platform for digital media measurement, data, and analytics, announced the launch of DV Authentic Brand Suitability and DV Custom Contextual solutions on the LinkedIn Audience Network. These two products empower advertisers to ensure their campaign impressions [...]

• Tappx Celebrates 9th Birthday & Launches Techsoulogy

  3 years ago News

  

  Tappx, a leading global ad tech company, proudly announces the launch of Techsoulogy, a new corporate brand that unifies a broad portfolio of companies powering solutions for digital advertising, video content, mobile apps, and video gaming across mobile, desktop, and [...]