Latest Stories

• Anzu & Zynga-Owned Socialpoint Partner to Bring Intrinsic In-Game Ads to Dragon City

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, today (November 10th, 2022) announced a new partnership with Socialpoint, a wholly-owned mobile games development studio that is part of Take-Two Interactive’s Zynga label, which will enable advertisers to run ads in [...]

• Meta Culls 11,000 Staff as Revenue Plummets; Binance Abandons FTX Merger

  3 years ago News

  

  In today’s ExchangeWire news digest: Meta reduces its workforce by about 13% as Mark Zuckerberg concedes the company’s revenue was “much lower than expected”; FTX sits on the brink of collapse after its merger with Binance falls through; and Disney+ [...]

• The Power and Potential of CTV - Q&A with Steve Broadhead, Unruly

  3 years ago News

  

  In this exclusive Q&A, Steve Broadhead, VP sales, Unruly, discusses the key opportunities CTV presents for both marketers and consumers, how CTV deviates from linear TV, and how brands can utilise a creative approach to both achieve and measure success. What [...]

• Binance & FTX Merger Deal Agreed; Microsoft Faces New Antitrust Complaint from EU

  3 years ago News

  

  In today's ExchangeWire news digest: FTX agrees to merge with Binance; a new antitrust complaint launches against Microsoft in Europe; and TikTok overhauls its US operations against a slumped digital advertising industry. Crypto Giants Binance and FTX Merge Two of the world’s [...]

• Evorra Adds Senior Data & Platform Expert to its Global Team

  3 years ago News

  

  Evorra, a SaaS marketplace for brands and agencies to build and scale addressable and compliant audiences simply, is pleased to announce the addition of a new senior team member. Benjamin Martareche, ex-Microsoft, ex-eDreams Odigeo, will help drive strategic partnerships on [...]

• The MadTech Podcast Special: The Biggest Opportunities for Agencies & Marketers in 2023

  3 years ago Podcast

  

  On our eighteenth edition of The MadTech Podcast Special, Harriet Cunningham, UK sales director at Scibids, and Stefan Kurkic, head of programmatic at mSix&Partners, join ExchangeWire's Lindsay Rowntree to discuss some of the key areas for agencies and marketers in [...]

• Clinch Launches Enhanced Sports API to Connect Advertisers & Fans

  3 years ago News

  

  Clinch, the leader in dynamic ad serving and personalisation, and creator of Flight Control, the omnichannel campaign activation platform, today (November 9th, 2022) announced the next evolution of its Sports API, offering advertisers even more personalised options for connecting with [...]

• Yieldmo & IRIS.TV Announce Smart Data Partnership to Drive Superior Advertising Outcomes

  3 years ago News

  

  Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, today (November 8th, 2022) announced an agreement to collaborate with IRIS.TV, the only data platform built for video, increasing publisher and buyer [...]

• GumGum to Integrate Advanced Attention Measurement Across All Contextual Campaigns

  3 years ago News

  

  The leader in contextual intelligence, GumGum, announced today (November 8th, 2022) that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.  By integrating Playground xyz’s award-winning Attention Intelligence Platform (AIP) [...]

• Nvidia Chip Offers Lifeline to China; Hopper Strengthens Capital One Partnership

  3 years ago News

  

  In today's ExchangeWire news digest: Nvidia produces a new chip that can be exported to China under the US' new restrictions; travel booking start-up Hopper secures USD$96m (~£83.9m) from Capital One, and Elon Musk contemplates placing Twitter behind a paywall. Nvidia [...]