Latest Stories

• ExchangeWire on ADPPA, Amazon Buying One Medical, and S4 Capital

  3 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's Grace Dillon, Rachel Smith, and John Still discuss the American Data Privacy and Protection Act, Amazon's acquisition of One Medical, and S4 Capital's drop in value.   US data privacy bill progresses to [...]

• ATS Singapore 2022: Redefining our Industry’s Opportunities

  3 years ago News

  

  Now in its 11th year, ATS Singapore brings together senior stakeholders across the media, marketing and commerce industries for two days of panel discussions, keynote presentations, fireside chats and networking, to deliver insights and strategies to take digital to the [...]

• Digital Agency Croud Furthers Global Expansion as it Wins First MENA Client Ooredoo Group

  3 years ago News

  

  Croud, the award-winning global digital marketing agency, announces that it was appointed by Ooredoo Group - one of the world’s largest telecommunications companies - as its lead digital agency. This appointment will see Croud bringing performance marketing excellence and digital transformation [...]

• Silverbullet Partners with Heineken USA to Accelerate its Data Strategy & Deliver Meaningful Consumer Experiences at Scale

  3 years ago News

  

  Silverbullet, today (July 28th, 2022) announces its partnership with the leading brewer Heineken USA, as it supports the company in the continued development and execution of its consumer data strategy. This collaboration is a testament to the digital transformation journey [...]

• Adverty & Drive Ahead! Developer Dodreams Announce Exclusive In-Game Ad Partnership

  3 years ago News

  

  Adverty AB today (July 28th, 2022) unveils an exclusive global partnership with the leading games developer as it launches seamless In-Play™ ads inside Dodreams’ hugely popular Drive Ahead! game - enabling advertisers to grasp immersive advertising opportunities within the top-tier [...]

• IAS & Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments

  3 years ago News

  

  Integral Ad Science a leader in digital media quality, today (July 28th, 2022) announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the quality of their in-game media investments in mobile [...]

• Google Delays the Phase-Out of Third-Party Cookies; Alibaba Strives for Primary Listing in Hong Kong

  3 years ago News

  

  In today's ExchangeWire news digest: Google sets the deprecation of third-party cookies back to 2024; Alibaba aims for primary listing in Hong Kong; and Bristol-based metaverse start-up Condense Reality raises £3.7m.   Google holds off on blocking third-party cookies to test APIs Tech [...]

• Realising the Potential of CTV: Interview with Alexis Wrightson, Quantcast

  3 years ago News

  

  Following the surge of interest in connected TV (CTV) during the coronavirus pandemic, ExchangeWire speaks to Alexis Wrightson, lead product specialist, EMEA, Quantcast, to discuss the channel’s evolving role in the marketing mix.  What developments need to be made in the [...]

• Adform & PwC Study Shows Marketers can Achieve Value Today with First-Party IDs

  3 years ago News

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing has unveiled an independent report with PwC showing that first-party IDs deliver significant uplift and scale on programmatic ad campaigns run with its ID Fusion solution. With third-party [...]

• ShowHeroes Group Announces Landmark UK Partnership with Skyrise

  3 years ago News

  

  ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership with leading mobile data intelligence company, Skyrise. Skyrise helps advertisers, agencies, and media owners to make more informed media choices by providing [...]