Latest Stories

• Weekly Focus: Amazon Restricts AU Consumers to Local Site

  8 years ago News

  

  This week, online consumers in Australia learn that they soon will no longer be able to shop on Amazon.com's international sites – a result of the e-commerce giant's move to sidestep the country's new GST rule. From 01 July 2018, [...]

• Playable Ads Need Emphasis on Creative & Technical Design: Q&A with Jeff Marshall, CrossInstall

  8 years ago News

  

  Arguably, one of the most crucial aspects of performance advertising for in-app gaming is creative. From leveraging the correct ad format – depending on your user acquisition, retention, and reactivation strategies – to multivariate testing of creative across those different [...]

• How In-Store Associates Can Drive Online Sales – Q&A with Hero

  8 years ago News

  

  Today, retailers operating physical stores are faced with a decision: innovate or close. In this Q&A with RetailTechNews, Adam Levene, CEO & founder, Hero, explains how his company is helping retailers innovate, adapting the DNA of the brick-and-mortar retail store as they [...]

• The Keys to Technological Integration – Q&A with Perry Ellis International

  8 years ago News

  

  The race for technological integration in retail is well and truly on. Whether its IoT, AR, or virtual assistants, retailers are always on the lookout for exciting ways to drive consumer engagement and improve the bottom line. In this Q&A [...]

• In-App Fraud Erodes Trust in Ads for Mobile Games: Q&A with Asaf Greiner, Protected Media

  8 years ago News

  

  For many gaming developers, there is a fear of advertising; and one of the major reasons for this is the bad publicity around fraud. TheGamingEconomy speaks exclusively with Asaf Greiner, CEO and co-founder, Protected Media, about why in-app fraud continues [...]

• We All Love Consumer Reviews, But Can We Trust Them?

  8 years ago News

  

  In this piece, Joe Rohrlich, EVP & general manager, Bazaarvoice tells RetailTechNews how having consumer ratings and reviews on your website has become essential to meeting shopper expectations. According to their latest Shopper Experience Index, businesses with customer-generated content on their [...]

• Winning the War Against Amazon

  8 years ago News

  

  Amazon has done it again — according to its latest earnings report, fourth quarter revenues exceeded estimates at USD$60.5bn (£45.5bn) and annual sales hit USD$178bn (£134bn), up 31% since 2016. Clearly, Amazon is getting things right. With an easily navigable [...]

• The State of the Amazon Marketplace; Smart Speakers to Surpass Wearables

  8 years ago News

  

  RetailTechNews’ weekly Amazon watch brings you some of the company’s biggest moves from the past seven days, analysing how the giant is revolutionising the retail space. In this week’s edition: The State of the Amazon Marketplace; Smart Speakers to Surpass [...]

• Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches 'Verify'

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces Audio Ads to DoubleClick Bid Manager; Location Sciences Launches Location Data Authentification; Strategic Partnership Between HubSpot & Taboola; AddApptr Expands [...]

• Rewarded Video Is the Best-Performing Format in Gaming: Q&A with Simon Spaull, AppLovin

  8 years ago News

  

  TheGamingEconomy visited Casual Connect Europe this week, where we interviewed Simon Spaull, managing director, EMEA, AppLovin, about the challenges and opportunities of in-app monetisation for gaming developers both big and small. TheGamingEconomy: How do independent mobile gaming developers gain traction in [...]