Latest Stories

• European netID Foundation Launches; Turner Establishes Unified Ad Sales Unit T1

  8 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: European netID Foundation Launched; Turner Combines Its Ad-Products into New T1 Ad Unit; Impact Radius Rebrands & Launches Martech Platform; Iotec Introduces [...]

• GDPR – The Ad Tech Industry Gears Up for Change: A Collective Q&A

  8 years ago News

  

  2018 is set to be a year of disruption for the advertising industry. While fighting against fake news, invalid traffic, and a lack of transparency, the industry has another challenge to address: GDPR. Brands and agencies are coming together to understand [...]

• Retrospective Industry Views on MWC 2018

  8 years ago News

  

  Before Mobile World Congress 2018 vanishes into the ether, ExchangeWire took the opportunity to ask attendants Fyber, Blis, SpotX and LoopMe for their take on themes and trends of MWC 2018. Among the key takeaways from the event were insights [...]

• Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart

  8 years ago News

  

  RetailTechNews’ weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: Failure to Track Customer Lifetime Value; Data Sets Best-Performing Retailers Apart; and Personalisation Strategies Have Room to Improve. Failure to Track Customer Lifetime Value UK [...]

• Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Classifieds Drove AU 2017 Ad Revenue; SPH Restructures Magazines Business; China Consumers Shop Differently on Mobile & [...]

• Weekly Focus: Alibaba Bolsters SEA Focus with Lazada Investment Boost

  8 years ago News

  

  This week, Alibaba Group takes the spotlight with its USD$2bn (£1.44bn) investment in Singapore-headquartered e-commerce operator Lazada, as it ramps up it expansion plans for Southeast Asia. This would push its total investment to USD$4bn (£2.88bn), following its initial USD$1bn [...]

• Diamond Hedge Hopes AR Will Help It Sparkle in APAC

  8 years ago News

  

  With consumers in the Asia-Pacific region already accustomed to augmented and virtual reality (AR/VR) technologies, one company hopes this means they will be able to more quickly adapt to its own platform. Launched in 2015, Diamond Hedge touts itself as a [...]

• The Anatomy of the Modern Digital Advertiser: Outcomes-Based vs Enterprise

  8 years ago News

  

  The service layer is a complicated space right now. Holding groups, consultancies, and vendors are all fighting to work directly with marketers. All are approaching it from a different angle. Holding groups are in a forced rationalisation process, as they to [...]

• What the Google Ad-Blocker Can Teach Brands About Relevance & Safety

  8 years ago News

  

  Google's decision to equip their Chrome browser with an ad-blocker has caused controversy. What is seen as an all-too-easy solution for users to avoid exposure to ads is also a way for Google to eliminate their competition for ad dollars. [...]

• From Second to First: The Changing Face of Auction Dynamics

  8 years ago News

  

  The discussion around auction dynamics is shifting. Many believe the second-price auction has dominated for too long; and with a greater focus on transparency across the programmatic supply chain, maybe a first-price auction model is the answer. At Advertising Week [...]