Latest Stories

• UNBOXED Appoints the7stars to Handle UK Media Strategy via the CCS Framework

  3 years ago News

  

  UNBOXED: Creativity in the UK, the landmark programme of free events and activities now underway in England, Northern Ireland, Scotland, and Wales, has appointed the7stars to handle its UK media planning following a competitive pitch handled through the Crown Commercial [...]

• Unifying Campaign Management: Q&A with Chris Grimsey, Clinch

  3 years ago News

  

  In this exclusive Q&A with ExchangeWire, Chris Grimsey, VP of sales, EMEA, Clinch, discusses how unifying campaign management can resolve key agency challenges following the deprecation of mobile and display identifiers. What are the key challenges hindering agency efficiency, and how [...]

• Index Exchange Acquires Machine Learning Company Rivr

  3 years ago News

  

  Index Exchange, one of the world’s largest independent ad exchanges, today (8th June) announced its first-ever business acquisition of Rivr Technologies GmbH (Rivr), a Berlin-based company specialising in advanced machine learning-based traffic optimisation capabilities. The acquisition accelerates Index’s efforts to address [...]

• Yahoo Transforms Audience Experiences with Immersive Yahoo Stories Ad

  3 years ago News

  

  Yahoo today (June 8th 2022) announces its latest offering in Southeast Asia, Yahoo Stories Ad, an innovative solution that enables a dynamic and interactive storytelling experience. A mobile-web-first solution, Yahoo Stories Ad brings one of social media’s most popular formats [...]

• Scibids Appoints Ad Tech Veteran Erich Wasserman to Its Board

  3 years ago News

  

  Scibids, the global leader in artificial intelligence (AI) for digital marketing, today (8th June 2022) announces the appointment of Erich Wasserman as its newest board member. Wasserman will advise Scibids’ leadership on global commercial, strategic partner, and corporate development matters. Wasserman [...]

• Smart AdServer Rebrands as Equativ

  3 years ago News

  

  Today (June 8th 2022), global ad tech company, Smart AdServer, has re-launched its global presence in 14 countries under the new name, Equativ. This follows the company’s acquisitions of DynAdmic and LiquidM, with the companies now consolidated under the Equativ [...]

• Merkle Appoints Ellie Ratcliff to Director of EMEA Adobe Alliance

  3 years ago News

  Today (June 8th 2022) Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, announced the appointment of Ellie Ratcliff to the position of director of Adobe alliance EMEA for Merkle with a focus on commercial and go to market [...]

• Counting Carbon: Why Adland Needs a Shared Standard on How to Calculate CO2 Emissions

  3 years ago News

  

  Ahead of the environment, social, and governance (ESG) panel at ATS London 2022, Ryan Cochrane, COO at Good-Loop, discusses why industry-wide standards for measuring carbon dioxide emissions are critical in reducing the impact of advertising upon the atmosphere. If you’ve been [...]

• Meta Sued over Preteen's Eating Disorder; Stripe President Hits Back at Claims of Unfair Competition

  3 years ago News

  

  In today's ExchangeWire news digest: Meta faces legal action for Instagram's damaging impact on a preteen's mental health; Stripe co-founder John Collison denies claims the firm operates unfairly; and the EU rules that all smartphones must use USB-C chargers by [...]

• Adelaide Raises a $7M Seed Round, Led By Human Ventures, To Restructure The Future Of The Attention Economy

  3 years ago News

  

  Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in [...]