Latest Stories

• Look Fabulous Forever’s Janis Thomas on Mobile Shopping; Streaming Services; and Netflix

  3 years ago Podcast

  

  Janis Thomas, e-commerce & marketing director, Look Fabulous Forever joins ExchangeWire's Lindsay Rowntree and Rachel Smith to discuss the increase of mobile shopping in the UK; the rise in cost of streaming service subscriptions; and the introduction of advertising to [...]

• PubMatic Expands Leadership Team in EMEA

  3 years ago News

  

  PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today announced the expansion of its EMEA leadership team further solidifying the company’s commitment to providing local market expertise in the region. Hitesh Bhatt has been promoted to [...]

• Apple Journey into Fintech with Credit Kudos Buy; Epic Games Raise $50m for Ukraine

  3 years ago News

  

  In today's ExchangeWire news digest: Apple purchase UK fintech company, Credit Kudos; Epic Games raise USD $50m to support humanitarian efforts in Ukraine; and French start-up, Weglot, secure €45m from investment firm, Partech.   Apple acquire fintech start-up, Credit Kudos Multinational tech company [...]

• ExchangeWire Expands Editorial Team with New Head of Content Hire

  3 years ago News

  

  Today (24 March) ExchangeWire has announced the appointment of John Still (pictured) in the role of head of content to join its growing editorial team. Still joins ExchangeWire with an editorial background, having held positions at CMC Markets, CultureTrip and The [...]

• Seedtag Takes Brand Safety Lead with Upgraded Image Recognition Technology

  3 years ago News

  

  Seedtag, the leader in contextual advertising in EMEA and LATAM, has upgraded the image recognition capability of its in-house developed technology, LIZ©, in order to better achieve visual brand safety. It identifies specific objects or situations which could be indicators [...]

• Anzu & Oracle Moat Enable First-To-Market Viewability Measurement for In-Game Ads

  3 years ago News

  

  Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers working with Anzu have access to third-party viewability verifications and [...]

• Outbrain Expands Partnership with Microsoft to Improve Business Outcomes for Media Owners & Advertisers

  3 years ago News

  

  Outbrain Inc., a leading web recommendation platform announced today the expansion of its global partnership with Microsoft utilising Microsoft Azure and encompassing business, technology, and services. Outbrain has been a long-standing Microsoft partner, through technology and advertising integrations that span MSN, [...]

• Alibaba Increase Buyback Scheme to Woo Investors; YouTube To Stream Ad-Supported TV

  3 years ago News

  

  In today's ExchangeWire news digest: Alibaba try to boost investor confidence by increasing their buyback scheme; YouTube announce they will now stream ad-supported TV for US viewers; and BuzzFeed respond to investor concerns with plans to shrink their news division.   Alibaba increase share [...]

• The Untapped Opportunity of Retail Media

  3 years ago News

  

  Retail media is a ten-year-in-the-making ad market. It has taken the rise of e-commerce, shifting trade budgets, and the explosive growth of Amazon's ad business (estimated in 2022 to be around USD$30bn) for online retailers, marketplaces, tech vendors and buyers [...]

• Pubstack Secures USD$6M Funding to Expand & Meet Increasing Needs from Digital Media Companies

  3 years ago News

  

  Pubstack is proud to announce its successful USD$6m (£4.5m) Series A funding round, led by ISAI and existing investor Go Capital. Additional investors in the round include prestigious business angels Hervé Brunet (ex-CEO & founder of Stickyads) and Jean Canzoneri (ex-CEO [...]