Latest Stories

• Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences

  8 years ago News

  

  In this edition of Weekly Focus APAC: Singapore Shoppers Want Unified Retail Experiences; Indonesia Sets Up Shop on Tmall; APAC Travellers Using Corporate Cards for Personal Purchases; and Alibaba Annual Active Consumers Hit 601m. Singapore Shoppers Want Unified Retail Experiences Singapore shoppers [...]

• Singapore Retailers Not Meeting Consumer Demand for Integrated Shopping Experience

  8 years ago News

  

  Singapore shoppers want the flexibility to choose between online and offline platforms when they buy goods and services, but most retailers are still not providing these options and, as such, are missing out on potential revenue. Because they can buy [...]

• Why Apple Will Be the Number 4 Ad Platform in 2 Years

  8 years ago News

  

  When Apple's Tim Cook took such a public swipe at the way Google and Facebook use personal data to generate ad revenue, you felt it was a calculated move from the canny tech CEO. Apple’s hardware business is starting to [...]

• Global Makes Strategic Acquisition, Bringing DAX to Canada; Poor Data Management Costing Millions, Research by SBDS

  8 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and in this edition: Global Makes Strategic Acquisition, Bringing DAX to Canada; CMOs: Poor Data Management Costing Millions, Research by SBDS; Consumer Interest in [...]

• MediaCom's Liam Brennan Discusses Facebook, Fraud, In-Housing & DTC

  8 years ago Podcast

  

  On this week's episode of The MadTech Podcast, ExchangeWire's CEO, Ciaran O'Kane, and COO, Rachel Smith, are joined by Liam Brennan, global director of innovation programmes at MediaCom about the latest news stories and trends in the madtech space. - Facebook's [...]

• Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City

  8 years ago News

  

  In this edition of Weekly Focus APAC: Tencent Joins JV to Drive Grocery Retail Business in Chinese City; SEA Centennial Online Shoppers Will Abandon Cart if Preferred Payment Option Unavailable; JD.com Unveils Blockchain Research Lab with Two Partners; and Grab [...]

• Using Semantics to Build Brand Trust: Q&A with Smart, Zebestof & Tradelab

  8 years ago News

  

  In light of the GDPR coming into force in Europe on 25 May, 2018, ‘context’ is swiftly becoming the mot du jour, as many advertisers and publishers look for new ways to effectively reach their target audiences. ExchangeWire speaks with [...]

• Blockchain for Digital OOH: Why, When, How?

  8 years ago News

  

  “Blockchain will change the world”, they say; “it will make all data secure”, they holler; “it will be transparent and fraud-free”, they proclaim. It’s certainly become the new mantra of the advertising world and featured heavily in discussions at Cannes [...]

• UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter

  8 years ago News

  

  UK & US Unite Behind One Industry Standard Against Ad Fraud; WPP Shares Plunge 22% After Weak Third Quarter;BuzzFeed Investigation Reveals Apps Installed on Millions of Android Phones Tracked User Behaviour to Execute a Multimillion-Dollar Ad Fraud Scheme; AccuWeather Teams with [...]

• Ellie Edwards-Scott, The Advisory Collective Discusses In-App Advertising, Fraud & In-Housing

  8 years ago Podcast

  

  In episode four of The MadTech Podcast, Ellie Edwards-Scott, co-founder, The Advisory Collective, joins ExchangeWire's COO, Rachel Smith, and head of content, Lindsay Rowntree, to discuss the latest stories in madtech. The stories this week: - Apple CEO Tim Cook's scathing attack [...]