Latest Stories

• EU Accuses Apple of Violating Competition Law; UK Set to Shelve Plans for New Tech Regulator

  3 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: the European Commission accuses Apple of restricting rivals’ access to “tap and go” technology; UK ministers are set [...]

• Pixalate Finds 1.5M+ 'Abandoned' Mobile Apps in Google & Apple Stores as of Q1 2022

  3 years ago News

  

  Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, has released the Abandoned Mobile Apps Report: Q1 2022, showing that over 1.5 million apps between the Google Play Store and Apple App [...]

• Why Publishers Should Prioritise Personalisation

  3 years ago News

  

  Ahead of ATS Madrid 2022, Chris Murphy, Group Account Director, Southern Europe at Taboola, outlines why personalisation is key to publishers' success in the face of competition from social media companies and evolving audience tastes. In 2022, user attention is hard to [...]

• Bidstack Onboard Highbrow Interactive with 4 Exclusive New Partnerships

  3 years ago News

  

  Bidstack, the leading in-game advertising platform, is pleased to announce an exclusive new partnership with Highbrow Interactive which will see four exceptional simulation games added to their portfolio. Founded in 2013, Highbrow Interactive specialises in game production, virtual reality and [...]

• TWIPN's Jen Antoniou on SDA, Digital Media Ad Spend, and 'Free Speech' Twitter

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, the Women in Programmatic Network's Jen Antoniou joins ExchangeWire’s Anne-Marie Sheedy and Lindsay Rowntree to discuss the implications of SDA, digital media platforms' ad revenue woes, how advertisers might respond to free speech [...]

• Adomik Lancia una Nuova App per Gli Editori per Massimizzare i Ricavi Delle Open Auction

  3 years ago News

  

  Adomik, il principale sviluppatore di software ad tech e fornitore di smart advertising analytics, annuncia il rilascio di un nuovo prodotto esclusivo per ottimizzare il rendimento degli editori con attività di pubblicità programmatica. La nuova app, denominata Yield, integra la suite [...]

• VIOOH - CUPRA Runs First-Ever Programmatic Digital OOH Campaign Across Frankfurt Airport

  3 years ago News

  

  Media Frankfurt, marketer of Germany’s biggest hub, and VIOOH, the leading global DOOH marketplace, have gained Spain’s CUPRA challenger brand as the first client to utilise the new programmatic DOOH offering at Frankfurt Airport.       From mid-April, the focus of the multi-week [...]

• Redefining Context with Location Intelligence: Q&A with Alvaro del Castillo, Taptap

  3 years ago News

  

  Ahead of ATS Madrid 2022, Alvaro del Castillo, Founder and CEO of Taptap, explains location intelligence, how marketers can benefit from the data it collects, and how location data can be collected and used in a privacy-centric, post-cookie world.   What exactly is [...]

• ID5 Becomes the First Identity Provider To Receive Neutronian Certification

  3 years ago News

  

  ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to receive certification from Neutronian. The certification confirms that its privacy-first IdentityCloud suite, incorporating both cookieless and cookie-based identity solutions, meets [...]

• Activision Faces Lawsuit over Microsoft Sale; Cameo Cuts Staff a Year into Unicorn Status

  3 years ago News

  

  In today's ExchangeWire news digest: Activision Blizzard faces legal action over allegations of underselling to Microsoft; Cameo cuts a quarter of its workforce a year after the company was valued at USD$1bn (£798m); and Binance gets the green light from [...]