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  • Retail Media: The Retailer Gameplan

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    retail media

    Retail media is the biggest ‘green field' space in digital advertising. Online retailers and marketplaces are going to be the biggest beneficiaries, as trade budgets migrate online.  Amazon remains the alpha walled garden, making USD$40bn in revenue from serving product ads [...]

  • (First-) Party Like It's 1999

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    Ahead of ATS Madrid 2022, Airey Baringer, senior director, product management, privacy at TripleLift, outlines how, much like IT versus the millennium bug, the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. The cookie apocalypse is [...]

  • Demand for High-Quality Data Continues to Increase Year-Over-Year in EMEA, Finds Lotame

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    lotame

    Lotame, the only flexible data solutions provider to future-proof connectivity and drive performance across all screens, today (4th May) reported that buying of high-quality, third-party audience data increased 40% in EMEA and 25% globally from 2020 to 2021. The data was [...]

  • Cohorts and Consented Data for a Post-Cookie Future: Q&A with Julie Vuibert, Permutive

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    Ahead of ATS Madrid 2022, Julie Vuibert, Senior Customer Success Manager at Permutive, discusses how advertisers can adapt to the deprecation of third-party cookies, the role of consented data in the post-cookie landscape, and the benefits of cohort-based targeting.    How prepared do you believe advertisers [...]

  • UK Ministers Shelve Plans for New Tech Regulator; Paramount+ Subs Soar by 6.8 Million

    News

    In today's ExchangeWire news digest: the UK abandons plans to empower a new tech regulator; Paramount+ records a surge of 6.8 million subscribers in Q1 2022; and Elon Musk outlines plans to take Twitter public to potential investors.   UK government abandons [...]

  • sgCarMart Expands Strategic Partnership with Teads

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    Teads

    Teads, the global media platform, announces a strategic partnership with the automotive specialised media publisher, sgCarMart in Singapore to deliver video and display inRead advertising technology, Teads’ flagship ad format. This strategic partnership enables sgCarMart to leverage and enhance their already [...]

  • Retail Media Around the Globe

    News

    Retail media is a highly exciting and rapidly-growing global phenomenon. However, while it has been embraced by retailers, platforms, and marketers on a worldwide basis, there are sharp contrasts and clear similarities in how retail media is evolving on both [...]

  • impact.com Announces Continued Growth in First Quarter of 2022

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    impact

    impact.com, the world’s leading partnership management platform driving partnerships for more than 2,200 brands, announced today (3rd May 2022) its continued momentum in the first quarter of 2022 driven by the company’s client expansion, acquisition of Pressboard, the premier analytics [...]

  • Adomik Launches a New App for Publishers to Maximise Their Open Auction Revenue

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    Yield

    Adomik, the leading ad tech software developer and provider of smart advertising analytics, announces the release of an exclusive new product to optimise the yield of publishers with programmatic advertising activity. The product is dedicated to all publishers’ yield and [...]

  • EU Accuses Apple of Cutting Out Competition; Spanish Prime Minister Targeted by Pegasus Spyware

    News

    In today's ExchangeWire news digest; the European Commission has accused Apple of stifling competitors of Apple Pay; Spain's prime minister and minister of defence fall victim to Pegasus spyware; and location data from millions of Grindr users has been sold [...]

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