Latest Stories

• Cavai Appoints Kate Lyons as VP US East Coast

  3 years ago News

  

  Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of productive partnerships with both agencies and publishers. Based out of New [...]

• Adnami Continues its European Expansion by Introducing New Partnership with Online Car Market AutoScout24

  3 years ago News

  Ad tech company Adnami today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site that has over 30m  users per month Adnami, which [...]

• NBCUniversal & HTC Join Anzu’s In-Game Advertising Mission Along with Sony Innovation Fund & WPP

  3 years ago News

  

  Anzu.io closes its latest funding round with USD$20m (£15.2m), adding one of the world's leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing list of strategic investors Anzu announces that the world’s most [...]

• US Lawmakers Propose New Bill to Create Digital Dollar; Alibaba Leads $60m Investment Round into Nreal

  3 years ago News

  

  In today's ExchangeWire news digest: lawmakers in the US propose the Electronic Currency and Secure Hardware Act to create a digital dollar; Alibaba leads a USD $60m investment round into AR company Nreal; and Ronin Network loses over USD $615m in a major [...]

• MGID Acquires Italy’s Metup Native S.r.l.

  3 years ago News

  

  MGID, the global advertising platform, 30th March 2022,  announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal marks the latest step in MGID’s global expansion [...]

• Customisable AI in the Changing Landscape: Q&A with Scibids

  3 years ago News

  

  Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses how marketer KPIs are set to evolve and how customisable AI solutions can help brands mitigate the changing landscape in [...]

• Emerging Digital Advertising Markets Posted the More Robust Viewability Performance - IAS

  3 years ago News

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, released the sixteenth edition of the Media Quality Report, providing transparency into the performance and quality of APAC digital media, alongside global comparisons Key insights from the report include:   Desktop [...]

• Merkle Partners with RefugeeForce to Support Refugees Launching Their Careers in the Salesforce Ecosystem

  3 years ago News

  Merkle, a leading technology-enabled, data-driven, customer experience management (CXM) company and part of dentsu, has announced its partnership with RefugeeForce, helping refugees to learn digital skills, grow their network, and launch their Salesforce careers. RefugeeForce is an independent provider of Salesforce [...]

• Tatari Streamlines CTV Supply Chain with Acquisition of TheViewPoint

  3 years ago News

  

  Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, announced that it has acquired TheViewPoint, a Connected TV (CTV) focused SSP and ad-server The two companies' combined technology will facilitate direct relationships [...]

• Neustar & Permutive Bieten Gemeinsame Lösung für Adressierbare Skalierbare & Datenschutzkonforme Werbung auf der Basis Von Publisher-Kohorten

  3 years ago News

  

  Die Partnerschaft ermöglicht Targeting mit hochwertigem Publisher-Inventar ohne Einsatz von Third-Party-Cookies oder Geräte-IDs Permutive und Neustar Inc., ein Unternehmen des TransUnion-Konzerns, haben heute ihre Partnerschaft bekannt gegeben. Gemeinsam soll die Lücke zwischen Verbraucheridentitätsdaten und einem Privacy-First-Web geschlossen werden, um so vertrauensvolle [...]