Latest Stories

• Fifty's Simon Eaton on Google Topics; Sony; and Meta

  3 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Simon Eaton, managing director, UK, Fifty, joins ExchangeWire’s Grace Dillon and Lindsay Rowntree to discuss the latest news in media, marketing, and commerce.   This week they cover: - Google has announced plans to develop an [...]

• Adform Establishes New Development and IT Division in Mumbai

  3 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has announced a new Development and IT division in Mumbai, India. It will be Adform’s third Development and IT department, in addition to existing branches in Lithuania [...]

• AdInMo & NumberEight Partner to Advance Mobile In-Game Advertising Addressability

  3 years ago News

  

  InGamePlay brand advertising platform, AdInMo, and on-device contextual intelligence platform NumberEight have announced their partnership to drive privacy-first personalisation for in-game advertising.  AdInMo’s InGamePlay brand advertising platform enables immersive brand experiences, where ads are seamlessly integrated directly into gameplay and do [...]

• Microsoft Pledges to Play Fair to Secure Activision Deal; TikTok Doubles Ad Spend

  3 years ago News

  

  In today's ExchangeWire news digest: Microsoft pledges to play fair to secure USD $75bn (£55bn) Activision deal; AdTech consolidation reaches 29%, as TikTok doubles ad spend; and IDG Comms purchases Selling Simplified.   Microsoft Promises to Play Fair to Secure Activision Deal Microsoft has pledged open [...]

• Scibids Launches in Australia & New Zealand with James Whitbread as Country Manager

  3 years ago News

  

  Scibids, the global leader in artificial intelligence for digital marketing, has launched in Australia and New Zealand, with James Whitbread appointed as country manager. Scibids is the independent global leader building Artificial Intelligence (AI) to make marketing more effective. Scibids AI [...]

• Anzu & Top Down Games Partner to Bring Advertisers into Roblox Hit All Star Tower Defense

  3 years ago News

  

  In-game advertising company Anzu has partnered with Roblox game development group Top Down Games to allow advertisers to run their campaigns within All Star Tower Defense, a hit experience on the Roblox platform, playable across mobile, PC, and console, which [...]

• AI Brings Scale and Relevance to CTV - Introducing Illuma Compass™

  3 years ago News

  

  Illuma Technology today introduces a new cross-platform targeting tool, Illuma Compass™, which targets ads seamlessly across the open web and CTV, steered by cookieless signals from live audience behaviour. Operated exclusively through Xandr Invest, Illuma Compass™ allows traders and marketers to [...]

• TheViewPoint is Now Certified by Extreme Reach Video Ad Server

  3 years ago News

  

  TheViewPoint, an SaaS video ad monetisation platform for CTV/OTT publishers, is now certified by Extreme Reach, the global leader in creative logistics, to run Extreme Reach VAST tags. The certification recognises TheViewPoint for adopting the CTV industry’s best practices in delivery [...]

• SoftBank Discuss Arm IPO; Meta's Oversight Board Advise Tighter Protection Against Doxing

  3 years ago News

  

  In today's ExchangeWire news digest: SoftBank announce plans for Arm's IPO after the merger between Nvidia and Arm terminated; Meta's Oversight Board have advised that the platform should have a stronger stance against doxing; and Shopware have raised USD$100m (~£73.66m) [...]

• Bouygues Telecom, Realytics, and Smart Create TVMOTIK for Targeted TV Advertising

  3 years ago News

  Bouygues Telecom, a full-service electronic communications operator, Realytics, which is spearheading convergence between TV and digital, and Smart, an independent platform for optimising connected-TV and video marketing spend, have announced the launch of TVMOTIK. This alliance – plus the unique full-stack solution it [...]