Latest Stories
Skyrise Intelligence Announces First DSP Integration
Skyrise Intelligence, the leading audience targeting solution, today (10 November) announced a first-of-its-kind partnership with Sage + Archer. The programmatic Digital Out of Home and Mobile buying platform has become the first DSP to integrate Skyrise Intelligence audience targeting solutions. The [...]
Anzu Announces David Cox As Strategic Advisor
Anzu, the world’s most advanced in-game advertising platform, has announced the addition of video games sales leadership veteran David Cox as a strategic advisor. Responsible for launching some of the biggest games franchises in the Americas, including Mortal Kombat, Tomb [...]
The Publishers Empowered Summit
Pubstack, Magnite, Sourcepoint, GeoEdge, Mediarithmics, Xandr, The Women in Programmatic Network, Eyeota, Didomi, and ID Ward have joined forces to organise the Publishers Empowered Online Summit. While in-person events have started taking place again in some countries, more global events [...]
Paco Rabanne Launches Out-Of-This-World Gaming Campaign for Phantom
Paco Rabanne, the leading fashion house and fragrance brand, have partnered with Starcom and Bidstack to create an out-of-this-world in-game brand collaboration in the futuristic game Curved Space for the luxury men’s fragrance, Phantom. The innovative campaign celebrates Phantom’s luxury craftsmanship [...]
Pixalate Launches Industry’s First Ad Fraud Supply Path Optimization (SPO) Technology to Address 75% Increase in IVT Within Arbitraged Supply Channels
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (9 October) introduced the ad industry’s first ad fraud Supply Path Optimisation (SPO) technology, a powerful addition to Pixalate’s Analytics platform. The [...]
Epom Launches New Major Update of Its DSP (5.0): New Targeting, New Analytics & More
Epom, an ad tech company that aligns its products with its mission to create more meaningful advertising, have recently launched an update of its DSP. The Epom DSP has hit a major milestone reaching version 5.0. The DSP is one of [...]
89% of UK Advertising Executives Plan to Integrate Programmatic DOOH into Multi-Channel Campaigns
A new programmatic digital out of home (prDOOH) research paper released by VIOOH, the leading global digital out of home marketplace, reveals that the future of prDOOH looks promising and its increased inclusion in multi-channel programmatic campaigns is likely to [...]
Yahoo Research Reveals What Marketers Can Expect From UK Shoppers This Christmas
Following a recent survey of over 2,000 UK consumers, global media and technology company Yahoo, have unveiled the key trends brands and marketers need to be aware of for the upcoming festive period. “From supply chain disruption, sustainability issues and financial strains, [...]
Robinhood Battle with Hacker; BuzzAR Joins Meta
In today's ExchangeWire news digest: Robinhood battle with hacker amid a data breach; BuzzAR have acquired The Cooking Game VR; and H2O.ai raise USD$100m in a Series E funding round. Robinhood face a data breach American financial services company, Robinhood Markets Inc., [...]
AdColony Leads The Winners with 5 Awards at The Wires 2021
On 4 November ExchangeWire announced the winners of its fifth annual awards programme, The Wires. Since launching, ExchangeWire has been honoured to reward outstanding output and innovation coming out of the ad tech industry, and this year the awards programme [...]
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