Latest Stories
China to Assemble a Blocklist; Heap Close USD$110 Series D
In today's daily news digest from ExchangeWire: China are assembling a blocklist to make it difficult for tech startups to raise foreign funding and list overseas; Heap have announced a USD$110m (£83.4m) Series D; and Russia fine Google ₽9m (£92,548). China [...]
Hivestack & PSI Launch First Programmatic Digital Out of Home (DOOH) Campaign on the Paris Metro
Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company announced a collaboration with Posterscope International with the successful delivery of their first-ever programmatic digital out of home (DOOH) campaign in the heart of Paris, powered [...]
Xandr Standardises Video Content on their Platform
Xandr, AT&T’s advanced advertising company, today (7 December) announced the release of a new feature on their platform, described as content metadata for video. The new feature aims to help publishers improve monetisation of their premium video supply through standardised [...]
Non-Consensual Tracking Right Under Our Noses; WPP Acquire Design Agency
In today's daily news digest from ExchangeWire: New research from Ebiquity shows that users are being tracked without consent; WPP have acquired design agency Made Thought; and Genesys announce a USD$580m (£438m) funding round. New research shows that users are being [...]
Predictions 2022: Mobile & In-Game
In the fourth article in ExchangeWire's 2022 predictions series, industry experts give their thoughts on what next year looks like for Mobile and In-Game. Two closely intertwined areas, both have seen significant growth over the past 18 months, but have [...]
Picnic Raises £2m Series A Investment to Accelerate Growth and Impact
Picnic, the Social Display Marketplace, has closed its Series A funding round with the announcement of a £2m investment from Guinness Asset Management. Picnic brings the high-quality ad experiences of social media to the open web by delivering intuitively engaging social [...]
Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns
Nine months after Anzu, the world’s most advanced in-game advertising company, added Comscore’s leading digital campaign measurement to its reporting, the two companies have announced an average Invalid Traffic (IVT) score of 0.4% across all mobile in-game ad campaigns run [...]
Adform Hits Top 100 in Financial Times’ Diversity List
Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, have placed 92nd on the Financial Times’ third annual Diversity Leaders list. Adform are one of just two Danish companies to be ranked in the top [...]
The FTC Sues to Block Nvidia’s Merger; VKontakte Seized by Russian State
In today's ExchangeWire news digest: The FTC have sued to thwart Nvidia’s acquisition of Arm Holdings; VKontakte have found themselves under Russian state control; and Alibaba's CFO steps down causing a major shake up. The FTC sues to block Nvidia’s merger The [...]
Popular Tradertalks
Latest Posts
-
'Agility and Impact': the Biggest Current Opportunities in Audio -
Digest: WPP Cuts Outlook After Client Losses; Trust Ranked Key Business Driver by IPA -
Why the Human Touch Still Matters to an AI-Driven Media -
Digest: Apple Appeals €500m EU App Store Fine; Threads Nears X in Daily App Users; Google AI Overviews Face Legal Challenges in UK and EU -
The Slop Web: Welcome to the AI-Generated Ghost Town
Follow ExchangeWire