Latest Stories

• Could VR & AR Technology Change the Way Consumers Watch Wimbledon?

  9 years ago News

  

  It’s an understatement to say that smartphone use is growing at an exponential rate, which is making the convergence between the physical and online worlds easier and more seamless than ever before. The already-established AR tech available on smartphones is [...]

• Future-Facing Rubicon Project CEO Positive Despite Continued Losses

  9 years ago News

  

  Rubicon Project (NYSE:RUBI) released its Q2 2017 earnings after close of trading on 1 August, with a positive outlook coming from Rubicon CEO Michael Barrett, despite the company posting another quarter of losses. Revenue missed expectations across the board at USD$42.9m [...]

• 22% of AU Digital Ads Don't Deliver Uplift; SEA Brands Must Prep for Amazon

  9 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Almost a quarter of AU digital ads don't deliver uplift; SEA brands must prepare for Amazon platform; [...]

• AI Plugs Human Errors & Lets Marketers Focus on Quality

  9 years ago News

  

  Left to run autonomously, marketing platforms powered by artificial intelligence (AI) can avoid mistakes humans make. Rather than fear it, marketers should leverage this to better focus on producing value-added quality. AI marketing systems could watch and analyse consumers' digital [...]

• Digital is Driving UK Ad Spend's Growth, But Times Are Still Tough

  9 years ago News

  

  In a period of economic uncertainty, the outlook for ad spend in the UK has been unfavourable of late; yet according to the Q1 2017 AA/WARC Expenditure Report, the market is still on course for growth this year. The report, released 27 [...]

• CrownPeak Purchases Evidon; Outbrain Acquires Zemanta

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the US/Canadian digital advertising space. In this week’s edition: Evidon bought by CrownPeak; Outbrain buys Zemanta; Zeta partners with AppNexus; FOX Television Stations partner with WideOrbit; TouchTunes and DOmedia partnership; and [...]

• Programmatic Is Not an Excuse for a Lack of Creativity: Q&A with Andrew Buckman, MD EMEA, Sublime Skinz

  9 years ago News

  

  Identifying the user and connecting the customer journey across devices and platforms is fundamental to maintaining creativity in video advertising, believes Andrew Buckman, MD EMEA, Sublime Skinz. Speaking exclusively with ExchangeWire, Buckman explains how creativity in video can still thrive in a [...]

• The Rise of the CCO: Creating a Customer-First Experience

  9 years ago News

  

  Customers have developed high expectations for their interactions with a business and are now more loyal to the experience than the brand, making them more powerful than ever. Online search makes it easy to find an alternative product, price, or [...]

• Google’s Search Downgrade Inspires Innovative Solutions

  9 years ago News

  

  The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules on publishers, advertisers, and vendors, which automatically forces change across the industry. Writing exclusively for ExchangeWire, Gonzague de La Tournelle, [...]

• Natura Grows Online Sales by 150% with Programmatic; Havas Mexico Presents OOH Solution

  9 years ago News

  

  This week’s Latin American Roundup brings the following stories: the Brazilian cosmetics brand Natura has increased their online sales by 150% after doubling their investment in digital media, including programmatic solutions; Havas Mexico introduces out-of-home solution using data analytics and [...]