Latest Stories

• Global Charity Epic Foundation Uses Innovative Mobile Video Ad Format to Drive Donations

  4 years ago News

  

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, recently donated over USD$1m in ad space to non-profit organisations. This includes Epic Foundation, which used Ogury’s innovative ad format Thumbnail Ad to increase donations. Epic Foundation is a [...]

• The FTC Sues to Block Nvidia’s Merger; New Study Shows Non-Consensual Tracking

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in media, marketing, and commerce from around the globe. In this edition: The FTC have sued to block Nvidia's acquisition of Arm; a new report published by Ebiquity shows that websites [...]

• Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce.   This week they cover: - Content creators on TikTok say that they’re being [...]

• IAS and Mediaocean Partner to Transform Campaign Management

  4 years ago News

  

  Integral Ad Science (Nasdaq: IAS), a global leader in digital media quality, today (9 December) announced an advanced integration with Mediaocean, providing a new level of automated campaign management. Now media buyers and planners can seamlessly set up, launch, and [...]

• Ocean Outdoor UK and Admix Join Forces to Take Brands into the Metaverse

  4 years ago News

  

  Admix, the In-Play company that bridges the gap between brands and the metaverse, today (9 December) announce a new partnership with Ocean Outdoor, the UK’s leading digital out of home (DOOH) operator, to send brands into the metaverse. Brands are increasingly [...]

• Marc Bignell Joins the7stars as Commercial Director

  4 years ago News

  

  Today (9 December), the7stars, the UK’s largest independent media agency, have announced the appointment of Marc Bignell as Commercial Director. Reporting to Managing Partner Liam Mullins, Bignell will work alongside the7stars’ Head of Trading David Counsell, and be responsible for [...]

• Instagram's Adam Mosseri Questioned over Child Safety Measures; Amazon Fined USD$1.3bn by AGCM

  4 years ago News

  

  In today's daily news digest from ExchangeWire: Head of Instagram, Adam Mosseri, testified before Congress about child safety protocols; the Italian antitrust regulators fine Amazon USD$1.3bn (£986.3m) for causing harm to competition; and YouTube and Roku have announced a multi-year [...]

• LiveRamp and Lotame Announce Expanded Identity Partnership

  4 years ago News

  

  As a result of privacy regulations, the imminent death of third-party cookies, implementation of Apple’s ATT, and soon, the loss of IP addresses and other device-based identifiers amidst evolving privacy regulation and restrictions at the browser- and device-level, the ad [...]

• impact.com Closes 2021 with New Google Pay Integration, USD$150m in Funding, and 51% Increase in Clients YoY

  4 years ago News

  

  impact.com, the world’s leading partnership management platform supporting more than one million partnerships for more than 1,900 brands, today (8 December) announced record growth in 2021. In the last year, impact.com have seen enormous traction with success in new capital [...]

• Amplified Intelligence Brings Attention Metrics to the Big Screen with Val Morgan Cinema

  4 years ago News

  

  Global attention measurement platform Amplified Intelligence today (8 December) announced they're working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels. With audiences flocking [...]