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Charlotte Williams on TikTok, Tesco’s Media Insights, and Livestream Commerce
On this week’s episode of TheMadTech Podcast, Charlotte Williams, content marketing consultant, joins ExchangeWire's Anne-Marie Sheedy and Mat Broughton to discuss the latest news in media, marketing, and commerce. This week they cover: - Content creators on TikTok say that they’re being [...]
Amplified Intelligence Brings Attention Metrics to the Big Screen with Val Morgan Cinema
Global attention measurement platform Amplified Intelligence today (8 December) announced they're working with cinema ad network Val Morgan on the first independent study to use attention metrics to compare the effectiveness of cinema advertising with other media channels. With audiences flocking [...]
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