Latest Stories

• Shiseido's Juliana Chu on Supply Chain Issues, Ecommerce and Super Apps, and Brand Purpose

  4 years ago Podcast

  

  On this week’s episode of TheMadTech Podcast, Juliana Chu, vice president of digital & ecommerce, joins ExchangeWire’s Anne-Marie Sheedy and Rachel Smith to discuss the latest news in media, marketing, and commerce.   This week, they cover: - Analysts are warning that businesses [...]

• Ogury lancia Header Ad, un formato mobile d’impatto e non invadente

  4 years ago News

  Ogury, tra i leader mondiali nel mobile brand advertising che si fonda sulla tutela della privacy, annuncia oggi il lancio di Header Ad, un formato mobile premium che assicura totale visibilità della creatività rispettando l'esperienza dell'utente. Il nuovo formato, realizzato [...]

• Ogury Launches Header Ad, an Elegant and Non-Intrusive Mobile Format

  4 years ago News

  Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. Ogury’s new ad format is mobile-native, and blends unobtrusively [...]

• Ogury Lance Header Ad, un Format Mobile Esthétique et Non Intrusif

  4 years ago News

  Ogury, le spécialiste technologique de la publicité mobile ancrée dans le respect de la vie privée, lance HeaderAd, un format mobile premium qui conjugue visibilité totale et respect de l’expérience utilisateur. Conçu pour le mobile, ce nouveau format se fond [...]

• Ogury Lanza Header Ad, un Nuevo Formato Mobile de alto Impacto y no Intrusivo

  4 years ago News

  Ogury, líder tecnológico mundial en mobile advertising anclado en la protección de la privacidad, anuncia el lanzamiento de Header Ad, un formato mobile de máxima calidad que garantiza una visibilidad full-creative, al mismo tiempo que respeta la experiencia del usuario. [...]

• Rakuten Advertising Expands Relationship with Xandr’s GSET Across EMEA and Adopts Xandr’s Monetise SSP Globally

  4 years ago News

  

  Xandr, AT&T’s advanced advertising company and Rakuten Advertising announce the expansion of their relationship with Xandr’s Global Supply Evangelism Team (GSET) and the adoption of Xandr’s Monetize SSP. With the adoption of Monetize SSP, premium inventory that sits within Rakuten [...]

• New Study Finds Brands Benefit from Advertising Across Mid-Sized CTV Channels

  4 years ago News

  

  PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today (3 November) released the findings from a custom commissioned Forrester Consulting study entitled “New Opportunities for Scale and Value in OTT/CTV Advertising.” The study uncovers two significant findings. [...]

• Anzu & Saber Interactive Partner on Blended In-Game Advertising

  4 years ago News

  

  Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they have signed an exclusive partnership deal for an upcoming unannounced [...]

• Blue Billywig Accelerates Global Expansion with New Singapore Office

  4 years ago News

  

  Blue Billywig, the all-in-one Online Video Platform, today announces its official launch in Asia with the opening of a new office in Singapore. Kevin Smith, a key driver of the company’s European success, has been appointed as Country Manager and [...]

• The Future of Programmatic Buying: Q&A with Xandr

  4 years ago News

  

  In this in-depth interview ahead of ATS London 2021, ExchangeWire speaks to Harvin Gupta, senior director - solutions engineering, and Karan Singh, senior commercial director - advertiser partnerships, Xandr, for an outlook on the future of programmatic buying, alongside how [...]