Latest Stories

• NapoleonCat Forms Strategic Partnership with RTB House Group

  4 years ago News

  

  RTB House, a global marketing technology company, invests in NapoleonCat, a social media customer engagement platform. RTB House will support the company on the journey of becoming the leading social media management platform worldwide. The investment is expected to accelerate [...]

• Nubank Propose IPO; Sfermion Announce Fund II Investment

  4 years ago News

  

  In today's ExchangeWire news digest: Nubank announce their proposed IPO in New York; Sfermion raise USD$100m (£73.3m) in a round titled Fund II; and Permutive raise USD$75m (£55m) in Series C.   Nubank propose IPO in New York   Nubank, a Brazilian neobank also [...]

• The Comprehensive Publisher Solution Relevant Yield Invests in Global Growth

  4 years ago News

  

  Nordic-based Relevant Digital, known for Relevant Yield, the most empowering solution for publishers to maximise ad revenue, has launched the entire Relevant Yield stack with its three different modules and is seeking for global growth. The development of the stack [...]

• Why Digital Out-of-Home is the Most Exciting Advertising Channel Around

  4 years ago News

  

  On the eve of ATS London 2021, ExchangeWire interviews Christian Dion, marketing director, programmatic solutions, Broadsign, to discuss how digital out-of-home (DOOH) is set to thrive in the era of identifier deprecation, and how marketers can capitalise on the channel. What [...]

• Xandr & Schibsted Partner on Audience Targeting in Cookieless Environments

  4 years ago News

  

  Schibsted, a group of world class media houses in Scandinavia, and Xandr, AT&T’s advanced advertising company, today announced that Schibsted is offering their first-party data to Xandr Invest buyers via Xandr’s end-to-end platform. This is the first data marketplace relationship [...]

• Comscore Expands Partnership with Eyeota to Deliver First-Of-Its-Kind Contextual Solution in the Americas and Asia

  4 years ago News

  

  Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, to create a first-of-its-kind cookie-free targeting capability for brands and [...]

• Bringing Power Back to Publisher Sales Teams

  4 years ago News

  

  In this exclusive article penned ahead of ATS London 2021, Relevant Digital's CEO Petri Kokkonen and COO Olli Järvilehto, discusses how publisher sales and yield optimisation teams can drive revenue diversification in the wake of antitrust investigations into Google and [...]

• Adform Appoints Experienced Brand Marketing Executive Barbara Daliri Freyduni to Board of Directors

  4 years ago News

  

  Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has appointed Barbara Daliri Freyduni as a new Member of the Board. Barbara Daliri Freyduni is a seasoned business executive who brings more than twenty years [...]

• “Self-Regulation Convention” Signed by Chinese Tech Giants; Facebook Metamorphose into Meta

  4 years ago News

  

  In today's ExchangeWire news digest: some Chinese tech giants have signed a “Self-regulation convention” on NFTs; Facebook have rebranded amid metaverse developments; and Roblox overcome three-day outage.   “Self-regulation convention” on NFTs signed by Chinese tech giants   According to an Ant Group WeChat [...]

• Making Your Data Work: Marketing in the Growing Commerce Media Space

  4 years ago News

  

  In this article written exclusively for ExchangeWire, Babs Kehinde, senior director, publisher development at PubMatic, discusses how advertisers, retailers, and consumers, can benefit from future developments within the commerce media space, amid its rampant growth in the ad tech industry. The [...]