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A Holiday Season of Post Lockdown Revenge Shopping is Here
According to new research from Channel Factory, 53% of consumers said that coronavrius will not impact their purchase decisions - compared to the 65% of consumers who said that coronavirus would impact their purchase decisions in 2020. Shoppers are eager to [...]
Pixalate Hires Former IAB Tech Lab Amit Shetty as VP of Product Management
Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today (19 October) announced it has hired Amit Shetty as VP of product management - Ad Fraud Platform. Shetty will oversee Pixalate’s Ad Fraud [...]
Broadsign and DOOHX Launch Programmatic DOOH Advertising Certification Program
Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, [...]
Experiential Partnerships in Esports; Q&A with Nicole Du Cane, Wisdom
Following the announcement of their partnership with Mall of America to create an esports hub, ExchangeWire speaks to Nicole Du Clare, VP of sales and partnerships at Wisdom Gaming to discuss how esports experiential partnerships and sponsorship activations can help [...]
Microsoft to Shut Down LinkedIn in China; Scopely Acquire GSN Games
In today’s ExchangeWire news digest: Microsoft are shutting down their localised version of LinkedIn in China; Scopely have acquired GSN Games from Sony Pictures Entertainment; and Kargo have acquired StitcherAds in a deal worth USD$64m (£46.3m). Microsoft are sunsetting localised LinkedIn [...]
Amazon Rig Search Results; Facebook Will Expand for Metaverse Production
In today’s ExchangeWire news digest: Amazon are accused of rigging search results for self-promotional purposes; Facebook will create 10,000 new jobs in metaverse preparations; and Yunxi Technology secure Series D funding round. Amazon accused of self-promoting Amazon have, once again, been accused [...]
Mobile in the Privacy-First Era: Q&A With InMobi
In this exclusive interview, ExchangeWire speaks to Phil Gale, Head of Agency Development Europe for InMobi, ahead of ATS London 2021, describing how an ad tech-agency partnership can thrive in the privacy-first era, whilst considering the advantages of the mobile [...]
DanAds et AdGreetz s'associent pour Répondre à la Demande Croissante en Self-Service de Publicités Vidéo et Display Hyper-Personnalisées
DanAds, le leader mondial de l'infrastructure publicitaire self-service basé à Stockholm, annonce aujourd'hui son partenariat avec AdGreetz, la plateforme de personnalisation ad tech/martech leader du secteur. Ce partenariat permet aux éditeurs clients de DanAds d'offrir aux annonceurs une plateforme self-service [...]
DanAds und AdGreetz Schließen sich Zusammen, um die Wachsende Nachfrage nach Hyper-Personalisierter Video- und Display-Werbung zu Bedienen
DanAds, der in Stockholm ansässige und weltweit führende Anbieter von Self-Service-Werbeinfrastrukturen, gibt heute seine Partnerschaft mit AdGreetz, der branchenführenden Ad Tech/Mar-Tech-Personalisierungsplattform, bekannt. Die Partnerschaft ermöglicht es den Kunden von DanAds, eine anpassbare, skalierbare und White-Label-Self-Service-Plattform für Kunden anzubieten, um personalisierte Video- [...]
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