Latest Stories

• AT&T and Discovery to Build Streaming Giant; Amazon in Talks to Buy MGM

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: AT&T are reportedly planning to build a ‘super SVOD’ by combining WarnerMedia with Discovery; Amazon are rumoured to be in [...]

• Starcom's Paul Kasamias on TikTok Ecommerce, Airbnb, and US Digital Ad Spend

  4 years ago Podcast

  

  On this week's episode of The MadTech Podcast, Paul Kasamias, managing partner at Starcom, joins ExchangeWire's Grace Dillon and Lindsay Rowntree to discuss the latest news in ad tech and martech. Together, they discuss:   - Short-form video sensation TikTok are trialling in-app [...]

• Novatiq Announce Prebid Integration

  4 years ago News

  

  Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org ecosystem.  Prebid has established itself as the most popular header bidding solution on the market. By integrating Novatiq’s patented Fusion platform [...]

• Criteo Acquires Mabaya, Expanding its Retail Media Solutions for Online Marketplaces

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced it has acquired Mabaya, a leading retail media technology company that powers sponsored products and retail media monetisation for major ecommerce marketplaces [...]

• Verve Group and GeoEdge Partner to Secure a Clean Advertising Ecosystem

  4 years ago News

  

  Verve Group, a privacy-first omnichannel ad platform, and GeoEdge, a global ad security provider, today announced their partnership to expand ad quality protection and provide publishers with an advanced machine learning solution to combat malicious advertising. The use of digital advertising [...]

• Adapting to a Cookieless Future Like Learning “a TikTok dance” Says Top Industry Executive – Quantcast’s Cookie Conundrum Summit

  4 years ago News

  

  Speaking during the Cookie Conundrum: A Recipe for Success virtual event hosted by theCube and sponsored by Quantcast, Xaxis MD Xiao Lin said: “If the cookieless future was a Tik Tok dance, we’d be dancing right now and at least [...]

• As Travel Resumes, DoubleVerify Spotlights the State of Media Quality for Global Travel and Hospitality Brands

  4 years ago News

  

  DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics, has released an industry report uncovering the state of media quality in the travel and hospitality sector, and measures advertisers can take to ensure their digital investments [...]

• Admixer Releases White-Label RTB Stack for Programmatic Ads Trading

  4 years ago News

  

  Admixer, an independent provider of advertising technologies and services, has introduced an RTB Stack, a multipurpose programmatic platform to create and manage your own white-label SSP or ad exchange. Admixer’s twelve years of developing SaaS ad tech products and creating its [...]

• TF1 & M6 Propose Merger; Vungle Acquires TreSensa

  4 years ago News

  

  In today’s ExchangeWire news digest: TF1 and M6 propose merger; Vungle acquires TreSensa; Kochava secures DigiCenter purchase. TF1 and M6 propose merger French broadcasters TF1 and M6 have entered into exclusive talks to merge with the aims of competing with online streaming [...]

• Data-Led Buying in Emerging Channels: Q&A with Charlotte Powers, the7stars

  4 years ago News

  

  In this exclusive interview with ExchangeWire, Charlotte Powers, digital lead at the7stars and judge of The Wires Global 2021, discusses data-led buying in the context of emerging channels in programmatic. What is the current state of play when it comes to [...]