Latest Stories

• Cavai Appoints Stephen Cutbill as VP, Global Partnerships

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces the appointment of Stephen Cutbill VP, global partnerships. Stephen will grow the current roster of Cavai platforms, publishers and partners – driving adoption of the industry's most engaging and innovative media placements through [...]

• Pubstack Anuncio de Seminario Web

  4 years ago News

  

  Pubstack organiza el evento online "How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack". Durante los últimos años, la tecnología publicitaria se ha convertido en un entorno complejo en el que los editores están, cada vez más, [...]

• Admix In-Play Advertising Verified for the First Time by IAS

  4 years ago News

  

  Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, announces a new partnership with Integral Ad Science (IAS), a global leader in digital ad verification. This integration with IAS makes Admix the only In-Play [...]

• Talon Group and Buntin Out-of-Home Media Partner to Fuel OOH in the US

  4 years ago News

  

  Leading out-of-home specialists Talon and Buntin Out-of-Home Media have announced a strategic partnership aimed at transforming the out-of-home (OOH) landscape. The partnership creates a new entity named Talon-Buntin led by Talon America CEO Jim Wilson. In addition to serving an existing and expanding [...]

• Raquel Carvalho Joins Semasio as Product Director Insights

  4 years ago News

  

  Unified targeting company Semasio today announced that it has appointed Raquel Carvalho as product director Insights, where she will be responsible for conceptualising and developing a qualitatively new Insights product, which will be integrated with Semasio’s Unified Targeting Platform. Raquel joins [...]

• Pubstack Announce Webinar to Help Publishers Boost Revenues Using Analytics

  4 years ago News

  

  Pubstack is running the online event ‘How to Boost Ad Revenues with Analytics? Actionable insights from your ad stack’. During the last years, ad tech has become a complex environment where Publishers are, more and more, wrapped up in dealing with [...]

• Verizon Sell Media Division; Matterkind Launch Contextual Matterkind News Marketplace

  4 years ago News

  

  In today's ExchangeWire news digest: Verizon sell of their media division, which includes AOL and Yahoo, for USD $5bn; Matterkind and MAGNA launch Matterkind News Marketplace, a new contextual solution for news publishers; and advertising on streaming platforms grows amid [...]

• Adsquare Launches New Platform for OOH Campaign Planning and Activation

  4 years ago News

  

  Adsquare, a leading audience and location intelligence company, announces the launch of their new platform for OOH Planning & Activation. Thanks to additional features, advertisers can easily and efficiently combine various data types for better outdoor campaign planning and programmatic [...]

• Global Digital Out of Home Marketplace Launches in Australia

  4 years ago News

  

  Leading global digital out of home marketplace VIOOH has announced its expansion into the Australian market, partnering with JCDecaux Australia to enable its premium digital inventory to be traded programmatically. VIOOH’s platform now connects advertising buyers and sellers in a [...]

• Pinterest and Shopify Expand Partnership; Google Cookie Move Under EU Antitrust Scrutiny

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Pinterest and Shopify expand their partnership; the EU Commission confirm that Google's deprecation of third-party cookies is being examined under [...]