Latest Stories

• Audi Denmark Engages Consumers Without Cookies

  4 years ago News

  

  Unified Targeting test with PHD Media Denmark and Semasio bridges the gap between audience and contextual targeting, paving the way for the privacy-first era. Today Audi Denmark announced the results of a first-of-its-kind Unified Targeting test deployed in a largely cookie-less [...]

• VIOOH and Taptap Announce Partnership to Supply Digital Out-of-Home Advertising Globally

  4 years ago News

  

  Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, [...]

• Danish Media Companies in Collective Bargaining Push; Amazon Acquires Art19

  4 years ago News

  

  In today's ExchangeWire daily news digest: Danish media companies in collective bargaining push; Amazon acquires Art19; and Voyager raises USD$167m (£120m) Danish media companies in collective bargaining push A near-30-strong collective of Danish media companies has been formed to negotiate with major [...]

• Australian Agency Talent Moves to Indies; Google Accused of Location Data Snooping

  4 years ago News

  

  In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition: Australia's top agencies are losing talent to independent competitors; Google are accused of making it difficult for mobile users to [...]

• Verizon's Simon Halstead on Blocking FLoC, Apple's "Private Relay" & Amazon's Retail Rise

  4 years ago Podcast

  

  On this week’s episode of The MadTech Podcast (recorded just hours before Google's latest cookie announcement), Simon Halstead, VP, exchange and supply international at Verizon Media, joins ExchangeWire’s Mat Broughton and Lindsay Rowntree to discuss the latest news in ad [...]

• Index Exchange and MediaMath Join the Human Collective, Demonstrate Industry Leadership at IAB Tech Lab’s CTV Event

  4 years ago News

  

  HUMAN Security, Inc. (formerly White Ops)—a cybersecurity company that protects enterprises from bot attacks to keep digital experiences human—today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video [...]

• 78% of Senior UK Marketers Believe the Withdrawal of Third-Party Cookies Will Have a Positive Impact on Advertising Strategies

  4 years ago News

  

  The leading data connectivity platform, LiveRamp® (NYSE: RAMP), in collaboration with research company, Censuswide, today launches its latest UK senior marketer research* revealing how UK brands are preparing for the withdrawal of third-party cookies. The research is launched in parallel [...]

• Nancy Neumann Grey Joins IRIS.TV as Vice President of Business Development, Data Partnerships

  4 years ago News

  

  IRIS.TV, the leading video data platform, has announced the appointment of Nancy Neumann Grey as vice president of business development, data partnerships. With more than 20 years of experience in digital marketing, Grey will leverage her deep knowledge of data [...]

• Adnami Announces Partnership with Reach plc, with Publisher set to Leverage its Unique, Attention-Grabbing Formats Programmatically

  4 years ago News

  

  Following recent massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced a partnership with Reach plc - the largest commercial national and regional news publisher in the UK. This news comes following a recent seven-figure sum [...]

• FCA to Clamp Down on Online Scam Ads; US Withdraw TikTok Ban

  4 years ago News

  

  In today's ExchangeWire news digest: the FCA will take legal action against social media platforms and search engines that show ads promoting financial scams; the Biden administration have rescinded executive orders filed by former president Trump attempting to ban TikTok [...]