Latest Stories

• New Research Reveals Stark Gap in Diverse and Inclusive Language Targeting on YouTube

  4 years ago News

  

  Channel Factory, the global brand suitability and ad performance platform for YouTube, has announced the results of recent research into inclusive advertising practices on YouTube. It has looked at the diverse range of languages spoken in the UK and consumer [...]

• Cavai and Xaxis Partner to Deliver Interactive, Conversational Ads at Scale Via Xaxis Creative Studios

  4 years ago News

  

  Cavai, the leading conversational advertising cloud, today announces a partnership with Xaxis, GroupM’s Outcome Media Company. This partnership enables Xaxis to leverage Cavai’s conversational advertising cloud technology to execute interactive, conversational creative strategies that provide a more personalised experience for each [...]

• Adnami Continues Growth Trajectory with Appointment of Peter Østrem as Nordic Market Director

  4 years ago News

  

  Following recent, massive growth, tech company Adnami, which specialises in programmatic, high-impact advertising solutions, has announced the appointment of Peter Østrem as Nordic market director. Peter will be based out of Copenhagen, with the objective of securing continuous growth in the [...]

• Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend

  4 years ago News

  

  In today's ExchangeWire news digest: Zynga acquire Chartboost for USD $250m; Zenith report an increase in digital ad spend by UK FMCG brands; and S4Capital's MightyHive partner with Brazil's leading digital performance agency, Raccoon Group.   Zynga set to acquire Chartboost Interactive entertainment [...]

• Anzu Enters Hot Gaming Market in China with Chen Zeng Appointed to Lead Expansion

  4 years ago News

  

  Anzu, which offers the world’s most advanced in-game advertising platform, announced that former Glispa China GM Chen Zeng has been appointed as a strategic partner for China, the world’s largest gaming market. As Anzu looks to capitalise on the Chinese [...]

• DoubleVerify Expands into MENAT Region to Meet Increased Advertiser Demand for Media Quality Verification

  4 years ago News

  

  DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, today announced the expansion of its business into the Middle East, North Africa and Turkey (MENAT) region. To support its operations, DV has appointed two new [...]

• Digital Commerce Spend to Breach $11.6tn; Essence Launch Essence Impact

  4 years ago News

  

  In today's ExchangeWire news digest: a report from Juniper Research finds that digital commerce spend will exceed USD $11.6tn in 2021; Essence launch Essence Impact to help non-profits use digital advertising to support their work; and Havas Media Group set [...]

• FLoC, ATT, and Core Web Vitals: The Opportunities for Independents

  4 years ago News

  

  Advertising technology has always been somewhat difficult to explain to those not in the industry. “What do you really do? What the heck is a programmatic?” Questions we have all had to field. The last couple of months will surely [...]

• PubMatic Extends Fraud-Free Program to CTV

  4 years ago News

  

  PubMatic (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced a fraud-free program for premium CTV and OTT inventory. This announcement brings confidence in quality to buyers of omnichannel inventory -- extending PubMatic’s fraud-free program [...]

• 4D Partners with DeepSee to Ensure Advertisers are Protected from New Fraud Tactics in a Post-Cookie World

  4 years ago News

  

  As the martech landscape evolves, changes in privacy laws are impacting the changes in fraud tactics. While cookies disappear and user-based bot fraud becomes obsolete, marketers need to be aware of fraud taking on a new form, focused on site- [...]