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  • Seedtag Lowers Video Skip Rate By 85% With Extra Blend Effect

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    SeedtagSeedtag

    Seedtag, a leader in contextual advertising in EMEA and LATAM, has today announced that it has implemented an Extra Blend effect for its branded video advertising solutions in order to maximise the integration of contextual ads into content. This functionality allows [...]

  • Taboola Begins Trading on Nasdaq Under Symbol “TBLA”

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    TaboolaTaboola

    Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced it has become a publicly listed company trading on Nasdaq under the new ticker symbol “TBLA.” Taboola joins Nasdaq at [...]

  • Merkle Promotes Niyi Duro-Emanuel to SVP UK Strategy Team Lead

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    MerkleMerkle

    Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of dentsu, has promoted Niyi Duro-Emanuel to the newly created role of practice lead of the UK Strategy team to drive client progress and transformation. In this new role, [...]

  • Eyeota Launches ID Agnostic Resolution Eyeota Translate

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    EyeotaEyeota

    Eyeota, the leading data partner to global enterprises, today launched its new agnostic identity solution for creating global data interoperability and increased digital reach and activation, Eyeota Translate. As a provider of global data solutions, Eyeota has always operated [...]

  • Group Black Launches with USD$75m Backing; Amazon Demanding Warrants from Partners

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    Group BlackGroup Black

    In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared [...]

  • Google Delays Third-Party Cookie Deprecation: Industry Reaction

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    Newtons CradleNewtons Cradle

    Following last week's announcement from Google that it will delay the final phasing out of the third-party cookie on its Chrome browser to late 2023, ExchangeWire speaks to professionals across the ad tech ecosystem for their initial reaction on the [...]

  • Inskin Media Hires Anna Forbes as Chief Operating Officer

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    Inskin LogoInskin Logo

    Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has made another key appointment as it continues its global expansion, with Anna Forbes appointed as Chief Operating Officer. Anna will be responsible for the smooth running of the business [...]

  • Kids’ Edutainment Channel NuNu TV Raises CTV revenue by 50%

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    Children's edutainment channel NuNu TV (Sprout Studios) has increased its CTV revenue by over 50% following a partnership brokered with video monetisation and distribution company VlogBox in 2020. In the ultra-competitive world of CTV, video makers have to put more effort [...]

  • IRIS.TV Partners with PubMatic to Expand Contextual Targeting Footprint Across Premium Biddable CTV and Video Inventory

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    IRIS PubmaticIRIS Pubmatic

    IRIS.TV, the leading video data platform, and PubMatic, a sell-side platform that delivers superior outcomes for digital advertising, today announced a global partnership to expand buyers’ access to contextually targeted connected TV (CTV) and video inventory in efficient, biddable environments. [...]

  • Blackstone Backs Simpli.fi; Tapcart Raises USD$50m

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    Blackstone Simpli.fiBlackstone Simpli.fi

    In today's ExchangeWire daily news digest: Blackstone backs Simpli.fi; Tapcart raises USD$50m (£36m); and ShipBob secures USD$200m (£144m). Blackstone backs Simpli.fi US private equity firm Blackstone has acquired a majority stake in programmatic advertising and agency workflow software provider Simpli.fi, at a [...]

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