Latest Stories

• Nearly $1bn of Global Programmatic Budget Spent on Unsafe Content

  4 years ago News

  

  While brand safety and suitability have fast become the number one focus for brands advertising in today’s politically and economically volatile environment, a recent study by 4D, a division of Silverbullet, and Factmata found close to USD $1bn (£717.7m) of [...]

• As Global Video Investment Accelerates, Zefr Continues Growth With Exclusive Mitsui Partnership In Japan

  4 years ago News

  

  Zefr, the leading data company for brand suitability in video, announce a strategic partnership with one of Japan's largest corporations, Mitsui & Co., Ltd. ("Mitsui") to expand its video brand suitability solution to Japan. Zefr will work in collaboration with [...]

• Google MCM Partner Total Media Solutions to Support Publishers in EMEA

  4 years ago News

  

  Total Media Solutions, an advertising technology solutions provider that helps publishers manage their revenue and create value-added experiences for users, has appointed Steve Myslinski as senior director of sales and business development EMEA to drive its expansion in the region. Total [...]

• BT and Essence Increase Transparency of Programmatic Media by Adopting PubMatic’s Buyer-Controlled Fee Structure

  4 years ago News

  

  PubMatic, Inc. (Nasdaq: PUBM), a sell-side platform that delivers superior outcomes for digital advertising, today announced that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency which is part of GroupM, have successfully employed a buyer-controlled fee [...]

• TikTok Launch Lead Generation; WPP Set Up New Global Data Company, Choreograph

  4 years ago News

  

  In today's ExchangeWire news digest: TikTok introduce first-party data solution Lead Generation; WPP launch Choreograph, a new data company; and Spotify set up a new paid podcast subscription offering.   TikTok introduce Lead Generation TikTok have launched Lead Generation, a new first-party solution [...]

• The Science of Marketing: Adapting Skills for the Data-Driven Age

  4 years ago News

  

  Writing exclusively for ExchangeWire, Tug CTO Eoin O'Neill (pictured below) outlines how the value of digital expertise has risen amid COVID-19, and explains why brands should broaden their perception of a promising marketer if they hope to thrive post-pandemic. Digital skills have [...]

• Verizon Media Promote Paul Sigaloff to Vice President of ANZ and INSEA

  4 years ago News

  

  Verizon Media has promoted Paul Sigaloff, expanding his remit beyond Australia and New Zealand to include the regions of India and South East Asia. Effective immediately Sigaloff will become vice president of ANZ and INSEA and will lead Verizon Media’s teams in [...]

• ID5 Appoint Joseph Quaglia as VP Sales and Business Development

  4 years ago News

  

  Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia will lead commercial discussions with the major players across the ad-tech and martech ecosystem globally. As the deadline for deprecation of [...]

• the7stars Future-Proof Gravity Planning with Skyrise Intelligence Mobile Data Partnership

  4 years ago News

  

  Today, the7stars, the UK’s largest independent media agency, has announced a long term, enterprise partnership with Skyrise intelligence, to harness location and movement data from across the UK's largest telco operators. The deal will see Skyrise’s powerful 30+ million dataset, [...]

• Criteo Spearheads Post-Cookie Innovation with the Launch of Contextual Targeting Connected to First-Party Commerce Data

  4 years ago News

  Criteo S.A. (NASDAQ: CRTO), the global technology company powering the world’s marketers with trusted and impactful advertising, today announced a first-of-its-kind product that connects first-party commerce data with real-time contextual signals, paving the way for marketers to continue to drive and [...]