Latest Stories

• Rubicon Project Revenue up 33%; Rocket Fuel's Struggle Continues

  9 years ago News

  

  Yesterday (2 August), Rocket Fuel (the ad network desperately trying to transform itself into a software company) reported a loss of USD$16.7m (£12.53m) in second quarter ended 30 June, 2016. Highlights – Platform Solutions grew significantly year-on-year, representing 18% of GAAP revenue in the [...]

• Marketing in a VR & 360 World (& the 4 Industries It Will Impact)

  9 years ago News

  

  Still believed to be slightly gimmicky, and something that will not have a place in the 'real world', Virtual Reality is becoming more mainstream than many people even realise. Paul Coggins (pictured below), CEO, Adludio explains to ExchangeWire that, while Virtual [...]

• Retargeting Revulsion? Join the Data-Driven Revolution...

  9 years ago News

  

  Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased products on the consumer side, to opinions that it devalues display advertising on the industry side, retargeting has popularity issues. [...]

• Rubicon: Header Bidding Offers APAC Publishers More Ways to Monetise Inventory

  9 years ago News

  

  Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is it a way for publishers to regain control? In this industry byliner, Rubicon Project's Asia-Pacific Japan managing director Rick Mulia [...]

• Location is Becoming Part of a Necessary Media Channel Buy: Q&A with Ken Parnham, Near

  9 years ago News

  

  Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns from consumers regarding privacy. How can location data be used effectively and where is it [...]

• Tail Target Announces Its New Brand in Latin America; Predicta Invests in SMB 

  9 years ago News

  

  This week in the Latin American Roundup: Tail Target announces its new brand and expands services to other three countries in the region (Argentina, Mexico, and Colombia); Predicta invests in small- and medium-sized business in Brazil, supported by being the [...]

• Too Much Focus on Whether Ads Are Visible: Q&A with Lisa Menaldo, UK MD, Sublime Skinz

  9 years ago News

  

  Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a standard. The research, commissioned by Sublime Skinz and conducted by Theorem, also revealed that 63% of participants believe inconsistent measurement [...]

• Why Telcos Are Going to Smash the Google/Facebook Ad Duopoly

  9 years ago News

  

  The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo's core assets (content properties, email, search, and an assortment of ad technology) for nearly USD$5bn (£3.8bn). It is likely that Mayer will disappear into [...]

• More Ad Space on Tumblr; Rubicon Project Teams up for Private Exchange

  9 years ago News

  

  ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: More ad space on Tumblr; Rubicon Project teams up with SuperAwesome; Adyoulike tops USD$20m run rate; Integral Ad Science cooperates with Flashtalking; [...]

• Google: Click Volume Rises, CPC Falls

  9 years ago News

  

  Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant posted revenues of USD$21.5bn (£16.3bn), an increase of 21% year-on-year. Google still drives almost all Alphabet's revenue as click volume rises, despite [...]